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    Using cutting edge production to make an impact

    BACKGROUND

    REHAU are a leading systems and service provider for polymer-based solutions in construction, automotive and industry.

    We have been working with REHAU as chief guardians of the brand and lead retained agency since 2018. We work across three main arms of the business: window solutions, building solutions and furniture solutions.

    CHALLENGE

    Following a re-brand, REHAU needed to replace the existing signage at its head office buildings in Ross on Wye and production facilities across the UK.

    The biggest challenge was that the black lettering in the new branding needed to be visible as black in the day and white at night.

    A lack of access and availability to the right materials required to achieve this dual-purpose lettering brought an element of difficulty to what was an otherwise straight-forward signage project.

    SOLUTION

    As part of our retained services to REHAU, we manage all the external signage requirements for the company’s head offices in Ross on Wye and production facilities across the UK.

    For REHAU, this meant the whole signage replacement process would be taken care of by our expert team. Using our industry knowledge and contacts, we were able to source materials that met the dual lettering brief in what was one of the first uses 3M’s Day/Night material in the UK.

    We also sourced and managed suitable contractors and liaised with REHAU’s facilities management team to co-ordinate the removal of old signage and installation of the new designs.

    Our central project management meant we could deliver an efficient and cost-effective solution.

    RESULTS

    Impressive new signage has been installed which achieved all the branding requirements and delivered an innovative and stand-out new design for the REHAU brand.

    By managing the entire project, we were able to ensure it stayed within budget while being rolled out across all the production facilities.

    Improved wayfinding on site

    Innovative and stand-out new design

    Rolled out across all the production facilities

    “It is important to have an agency you can rely on. We certainly have that with EBY. They have not only reacted to our needs when called upon, but have also been proactive every step of the way. Their commitment to our business and desire to ensure our critical communications were well received, both internally and externally, has been nothing but the best.”

    Stephen Beresford
    Head of Marketing Communications – REHAU
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