Trade shows and exhibitions are a multi-billion-pound industry in the UK and provide a significant selling opportunity for businesses across a huge variety of sectors.

    Latest pre-pandemic figures show this marketing method was worth £11bn in the UK in terms of business sales, attracting more than nine million visitors. It continues to be incredibly popular, with hundreds of trade shows and exhibitions in the UK every year, proving there’s nothing better than meeting prospects and clients face to face.

    Each event can have hundreds of exhibitors vying for people’s attention – so how does a business stand out at an exhibition?

    If our 20 years of experience have taught us anything, it’s that planning is vital when it comes to events and exhibitions. Those few square feet of floor space don’t come cheap, and with money and time at stake, businesses need more than a trestle table and a few branded pens to maximise that investment.

    We help businesses bring their brands to life with innovative, interesting and eye-catching graphics that will attract visitors and leave a lasting impression.

    An exhibition stand is a great opportunity to allow potential customers to experience and interact with a product or service in a fun and engaging way.

    We’re incredibly creative when it comes to designing stands, even in the smallest or largest spaces, in a way that enables businesses to get the most out of their money.

    The whole process can be time consuming, especially when businesses are busy with their day-to-day workload at the same time.

    We can manage the whole process from start to finish. This includes booking the space, designing the concept and build of the stand, managing the Health and Safety aspects and sourcing promotional staff. We can also be on hand during the event itself for any last-minute changes so that businesses can get on with the important job of making sales.

    Creating an amazing stand is only one part of the equation – true success can only be realised when visitors come over, engage and, crucially, when leads are followed up.

    Marketing campaigns using a combination of paid digital, social media and PR, are a great way of spreading the word in the build up to an exhibition and encouraging delegates to seek out a particular display.

    Once all those lovely customers and potential customers have visited a stand, it’s crucial that these leads are captured and followed up. A Customer Relationship Management tool (CRM) is perfect for automating this process in a way that involves minimum time input.

    We can help set up marketing campaigns and automation processes as part of our exhibition services.


    There’s nothing quite like meeting clients and potential customers face-to-face and the figures associated with the exhibition industry show just how important it is as a vehicle for business growth.

    Trade shows are busy and competitive environments and often represent big investments in both time and money. Ensuring a return on that investment involves a lot of effort all round; on the display itself, on marketing and on lead management.

    And this is where we come in. Give us a call to find out more. It’ll be worth it.


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