Video marketing is continuing to grow as a form of content, with more people watching videos for more of the time they spend online.
Over 3 billion internet users were consuming video content in 2022 and this is expected to rise to almost 3.5 billion by 2023.
Businesses which aren’t taking advantage of this popular marketing method as part of their digital strategy are therefore missing out on potentially huge audiences.
Videos can be produced in many forms, including simple product explainers, tutorials and ‘how-to’ videos, behind-the-scenes videos, live streams, case studies and testimonials, promotional films and animated infographics.
In fact, the simple how-to tutorial style video is one of the most popular forms of video that people watched in 2021. And yet it’s a great way to drive product and service sales.
Using video can help expose a business to new audiences and demographics too – millennials (people born between 1981 and 1996) watch between 10 and 20 hours’ worth of video content every week, while 82% of UK teens and young adults used YouTube to watch videos in 2020.
In fact, YouTube is one of the most popular platforms for video, both long and short.
In a busy online marketplace, video can be a great way to stand out, especially when sharing information that people want to know, such as product demonstrations and how-to tutorials.
While anyone with a smart phone can record video, it does pay to invest in the professional touch.
We can manage the whole video creation process, including scripting, storyboarding, location scouting, filming, editing, illustrations and more.
A video can be repurposed for many different platforms to maximise the investment even further. This could include versions for websites, social media, email campaigns, exhibitions and advertising campaigns.