The best digital marketing strategies use all forms of content, but if businesses are looking to make a real impact, video is where the big opportunities currently lie.

    According to Statista, online videos achieved an audience reach of almost 93% in the second half of 2022, and it was also predicted to make up 82% of all consumer internet traffic in 2022.

    At the same time, 48% of marketers said they feel their organisation isn’t using video to its full potential – which means it’s a huge area for potential growth.

    Video marketing is continuing to grow as a form of content, with more people watching videos for more of the time they spend online.

    Over 3 billion internet users were consuming video content in 2022 and this is expected to rise to almost 3.5 billion by 2023.

    Businesses which aren’t taking advantage of this popular marketing method as part of their digital strategy are therefore missing out on potentially huge audiences.

    Videos can be produced in many forms, including simple product explainers, tutorials and ‘how-to’ videos, behind-the-scenes videos, live streams, case studies and testimonials, promotional films and animated infographics.

    In fact, the simple how-to tutorial style video is one of the most popular forms of video that people watched in 2021. And yet it’s a great way to drive product and service sales.

    Using video can help expose a business to new audiences and demographics too – millennials (people born between 1981 and 1996) watch between 10 and 20 hours’ worth of video content every week, while 82% of UK teens and young adults used YouTube to watch videos in 2020.

    In fact, YouTube is one of the most popular platforms for video, both long and short.

    In a busy online marketplace, video can be a great way to stand out, especially when sharing information that people want to know, such as product demonstrations and how-to tutorials.

    While anyone with a smart phone can record video, it does pay to invest in the professional touch.

    We can manage the whole video creation process, including scripting, storyboarding, location scouting, filming, editing, illustrations and more.

    A video can be repurposed for many different platforms to maximise the investment even further. This could include versions for websites, social media, email campaigns, exhibitions and advertising campaigns.


    Video is the one of the most powerful forms of marketing communication and continues to grow in popularity. All the research shows people are spending more time watching videos online.

    When videos are professionally planned and filmed, the content can be used in varied lengths across several platforms, to give even greater value for money.

    With some creative storyboarding, videos have the potential to go viral, which can open up a whole new audience of leads.

    We’re experts when it comes to bringing brands to life through video. Give us a call today to get started.


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