Illustration for marketing

    Visual content in all its forms should be an incredibly important part of any business’s marketing strategy. Whether it’s a one-off map or technical drawing needed for a project, an infographic to insert into an online blog post, or a multichannel suite of illustrations to form part of a campaign or branding strategy, no business can really do without decent visuals.

    Good illustration can mean the difference between success and failure of a marketing message. Well designed, clever illustrations bring a company’s communications to life in a way that words alone just can’t achieve. In fact, people are much more likely to retain information if it’s paired with a relevant image.

    Cleverly designed, beautiful illustrations can serve a variety of purposes, which could be as simple as explaining complicated information, to the more scientific process of bringing a brand to life in a way that communicates values and elicits emotion.

    There are many different types of illustration a business might need, such as hand drawn illustrations, maps, CGIs, animation, character development, the creation of avatars and more.

    An illustration, or suite of illustrations, could be used to embody an entire brand, or as the cornerstone of a particular marketing campaign – such as the Forgetful Tom character we created as part of a campaign for a technology brand.

    It could also be used as a visual learning aid, such as the maps of tropical islands we developed for international fire services or water treatment plant visuals we designed for one of Europe’s largest industrial infrastructure suppliers.

    Illustrations came to the rescue for a global engineering firm when we used CAD drawings and CGI to illustrate a brand new product before on-site photographs could be produced.

    An infographic might be needed to help communicate complex information to people in a way that is much easier to understand.

    As well as being much more adept at bringing campaigns, communications and brands to life, illustrations also help businesses stand out from the digital. That eye-catching animation is much more likely to draw attention in the never-ending online scroll than a stock image might.

    At the same time, businesses which have clearly put time and effort into creating more personal, bespoke illustrations appear more invested in their customers.

    Whatever the requirement, our designers have plenty of knowledge and experience when it comes to creating a wide variety of illustrations for a variety of purposes.

    We have a clear and straightforward process when it comes to identifying the requirements and coming up with concepts. We always bring ideas and inspiration to the table.



    Pictures really do paint a thousand words, which is why visual content is such an important part of the digital marketing mix.

    We deal with all sorts of illustrations, from the straightforward infographic to more specialist requirements. We unravel all the complexity to bring a business’s communications to life through the most appropriate visual style.

    Having a bank of bespoke illustrations to support branding and campaigns, rather than trying to find obvious stock images to fit, can have so much more impact when it comes to creating a brand identity.

    To elevate communications to the next level with impactful illustrations, get in touch today.


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