Perhaps even more so than a traditional website, an e-commerce site should attract customers, look amazing and work well. Just like a high street store front, an e-commerce site is a shop window. It needs to invite customers and, once inside, they need to be able to easily find what they want and then buy it.
Any downtime in an e-commerce site can be costly, the same as if you unexpectedly closed a physical store in the middle of the day. It’s therefore vital that an online store is well built and well maintained.
As a full-service digital agency, we bring all our design, marketing and development experience into the creation of a successful e-commerce site.
This includes developing a brief based on various consumer and competitor analysis, creating a wireframe, beautiful design, hosting and ongoing management.
We can create an entire site from scratch, or we can add an e-commerce platform to an existing website. The key is to make sure any site integrates seamlessly with other back-office sales and fulfilment processes.
There are various options available when it comes to e-commerce sites and we work with our clients to identify the most suitable solution, depending on the needs of the business.
This could include:
- Bespoke build – an e-commerce site built to accommodate a business’s individual processes
- Popular platforms such as Shopify
- Plugins for existing websites, such as WooCommerce
- Adapting sites for mobile
- The development of e-commerce apps
Designing a beautiful and user-friendly site is just one part of the equation though. We also want to make sure customers can find it. We support with all the additional traffic-generating activities, including SEO work, paid social advertising and review campaigns.
We also understand the challenges with international trade and can advise on this complicated area too.
Check out this case study with Alfred Music as an example. As a global organisation, Alfred Music has thousands of products across different markets, suppliers and licences and needed a cohesive and integrated e-commerce solution where digital products could be safely ordered and downloaded.