The opportunity to grow a business through SEO is huge, but competition is fierce. Without the right strategy in place, a business’s time and money can easily go unrewarded.
As the dominating search engine, Google sets the agenda on what businesses need to be doing to stand out online and ultimately bring more visitors to their websites.
SEO has come a long way from keyword stuffing – it’s now all about quality, authority and relevance. Google only wants to direct people to good content that is most likely to provide the answer to their search.
With an informed strategy for SEO, based on a deep understanding of Google’s search algorithms, the results can be impressive.
The work we deliver in SEO covers three broad areas:
Technical SEO: This focuses on how easy it is for search engines to ‘crawl’ or read a website. It looks at things like indexing, speed, and technical elements. A website’s basic foundations must be solid for all other SEO activities to succeed.
On page SEO: This looks at the content on the pages of the website itself. The objective is to make sure this content is optimised for the searcher/potential customer and therefore also the algorithm. It considers how the content reflects keywords, meta-descriptions, relevance, and user experience.
Off page SEO: This relates to the activity taking place outside a company’s website which still has the purpose of driving visitors to the website. It could include content creation, PR, white papers, social media posts – anything which helps gain backlinks and direct traffic.
SEO should be at the heart of any good website and ideally built in as part of the development phase.
However, we can help businesses improve their SEO, regardless of what stage of the journey they are at, including researching the keywords that will increase rankings and bring visitors to their website, creating high value content, and ensuring all the technical elements are performing as they should.
This could include auditing an existing website and making recommendations on how it can be improved or building SEO into the development of a brand new website.
SEO is competitive and can seem daunting. There are no quick wins, and it has to be constantly monitored and evaluated. The algorithms change all the time – Google uses over 200 factors in their algorithm for ranking websites.
The good news is that by adopting some research and strategy, it is possible to implement changes that will start to move a website up the organic search engine results pages.
We take over the whole process, by working with businesses to develop successful SEO strategies that deliver results and help meet their wider company objectives.
Get in touch to find out how to bring more visitors to your company website.