To truly succeed at creating a memorable brand identity, in a way that encapsulates a company’s personality, ethos, values, and goals, it must be visible and consistent at the heart of everything that business does.
While beautifully-designed and communicated brand messages for public audiences are a large part of this, employees are a business’s number one brand ambassadors. They are utterly intrinsic to brand identity and need to live and breathe a company’s mission, vision and values.
A business could have the best website, logos, mission statements and socials ever, but if the employees don’t feel it or even understand it, there will always be a disconnect and a brand will struggle to truly become what it is trying to convey.
Interior branding is a fantastic way to set the tone for this in support of training, development and internal communications. We specialise in creating inspirational workplaces that accurately reflect the aims and ethos of a business.
This goes beyond interior design to create environments that are not just warm and welcoming, they are also uniquely identifiable to a particular business.
More than a lick of fresh paint and some plants, interior branding means using the blank canvas of an office space to communicate company values, vision and the business’s personality.
It’s about creating spaces that people look forward to working in and that provide opportunities for innovation and creativity.
This in turn helps to develop the brand as a business that people are proud to work for and that others want to be associated with. This goes for visitors as well. There’s nothing worse than avoiding meetings or suggesting a coffee shop because the office is drab or embarrassing.
We work with businesses to design inspiring new office and workplace environments. The process includes ideation sessions to find out the sort of atmosphere and feelings a business wants to evoke, before developing new creative themes. These are showcased via demonstrative walk-throughs to illustrate how a scheme will be pulled together.
We manage the entire project, including working with contractors and suppliers to create and install new visuals and colour schemes that bring brands to life.
First impressions count, whether that’s to a potential new client, or a potential new team member. They should feel inspired and uplifted after visiting a place of work, not deflated and depressed.
We draw on our 20 years of design experience to create attractive and creative environments that people enjoy working in. Teams are proud to work for that company and visitors are suitably impressed with what they see.
A business which utilises its branding throughout everything it does comes across as professional, innovative, forward-thinking and above all, as a business which cares about its employees.
Get in touch now to create a workplace to be proud of.