AI enables a personal level of service for every potential and existing customer at every step of their journey – delivered automatically, with minimal input from your team. Amazing or what?
This covers lead capture from ad campaigns and social posts, on-site concierge and live chat, meeting booking, qualification and CRM enrichment, issuing quotes, completing sales, sending follow-ups, handling tickets and returns, processing FAQs and policies and much more.
It means you stay on top of demand and follow-up without having to think about it. It also unlocks a wealth of usable data about how people engage: which questions stall a sale, where journeys break, which offers retain best, and what content drives action.
Every business can benefit from practical AI, and there are options for all budgets. The common barrier is time and know-how to implement correctly. Value comes from connecting AI to tools you already use (CRM, ecommerce, helpdesk, analytics, calendars and payments) with sensible guardrails.
We work with organisations to scope, build and run AI solutions and agents, whether you already have something in play or are starting fresh. That includes set-up and implementation so the investment performs to its full potential, which means qualified leads, completed sales, faster resolutions and lower churn.
We can train internal teams to operate and optimise agents in-house, or we can manage them for you on an ongoing basis.
Support spans strategy and use-case identification through to platform choice and the assets agents rely on: knowledge bases and FAQs, conversation flows, prompts, emails, templates, product copy, help articles, videos and blogs.
Like with all things marketing related, the first step is always understanding the business goals and the customer base. Our AI and automation specialists work across OpenAI, Gemin, HubSpot, Salesforce, Shopify, WooCommerce, GA4, Make/Zapier, vector databases for knowledge retrieval and custom APIs.
The level of support is tailored to where you are on the journey. We can even embed a specialist on-site to accelerate rollout, integrate with your stack and coach the team day-to-day. For SMEs specifically, skills and training are often the blocker, so we build capability as we go.
Our process: real-world use cases first
We start with bottlenecks, not tools. We then move to the design of lightweight pilots with clear success metrics, integrate to your live stack and get them up and running swiftly. If it works, we scale. If not, we iterate and evolve. This keeps things practical, measurable and budget-sensible.
Typical use cases we deliver
Lead management agents that capture inbound enquiries from ads and social, qualify naturally, enrich and route into your CRM while booking meetings. Support automation that resolves Tier-0/1 queries, pulls authenticated order info, and hands off edge cases to humans with drafts ready. Retention journeys that score churn risk, trigger save-offers and recover failed payments. Site and knowledge search that unifies CMS, PDFs and FAQs so customers and staff find answers quickly. CRO fixes that reduce friction at forms and checkout. Content acceleration that keeps product copy, FAQs and emails on-brand at speed. Voice and WhatsApp agents for booking, status and FAQs with unified transcripts. Forecasting and anomaly detection to flag issues before they bite.
The payoff is tangible: faster responses, higher qualified rates, better conversion and retention, all tracked against agreed KPIs.
Summary
AI can deliver quick wins and long-term growth – and with an agency like EBY involved, those wins come without the usual pain. The key is selecting the right use cases and the right tooling, then implementing cleanly so agents work efficiently and effectively against your goals. Start focused, measure rigorously and scale what works.