There are many scenarios where the printed item is not only required, but is actually the best tool for the job. While we might have rightly moved on from the mass production of 10,000 copies of a ‘10% off sale’ leaflet because it was the only means of advertising available, there is a place for the more strategic and well-thought-out use of printed goods.
There’s nothing quite like flicking through the pages of a freshly printed catalogue or brochure for showcasing products, for example. Leaflets or flyers for direct mail could be the best way of targeting people in a specific geographical area and printed literature, pull-up banners and graphics all have a big impact on the performance of an exhibition display.
This is in addition to day-to-day requests for things like office stationery, ID cards and press passes.
The physical printing of an item is usually the final stage of a long process that may have included research and planning, graphic design, copywriting, photography, integration with CRM systems and sales activities.
We manage the entire process for our clients, whether it’s a one-page flyer or a 200-page glossy product brochure, plus anything and everything in between.
This includes working with existing branding to create draft designs, proofing and editing to get high quality printed materials that achieve results.
We have all the necessary skills and experience in house to design and print a wide range of items.
Like any marketing tool, print can be extremely effective when used creatively and executed well. That relies on having well-designed content and imagery that has been proofread and produced to a high standard.
In a busy online market, it can be difficult to stand out and while print has declined in volume, there are times when it provides the perfect solution, with a more personal touch.
Whatever the requirements, we help businesses deliver high quality printed items designed to achieve goals and deliver returns.
Get in touch to find out more.