AI is now everywhere. In headlines. In boardrooms. On every webinar invite and software pitch. A tsunami of change. But here’s the reality: most SMEs aren’t asking “What’s the future of AI?” They’re asking “How can this actually help us right now?”
Since taking our first tentative steps into AI a couple of years ago, we’ve been developing our knowledge and experience at EBY, so we can help clients take advantage of this revolution. This means today we are working alongside our clients (not unicorns and not start-ups with five data scientists) but solid, real-world businesses who are already doing great work, but want to do it smarter.
What we bring to the table is practical AI know-how. No hype. No reinvention. Just useful, often simple tools that make a measurable difference: saving time, increasing conversion, removing admin burden. The kind of changes that make your Monday mornings easier, not more complicated.
We are implementing AI solutions in sectors like legal, medical, construction and tech, not by selling moonshots and dreams, but by identifying use cases and the processes in each business that could be improved with automation, analysis, or smarter workflows.
The opportunities are endless, but outlined below are three very common use cases where AI can be deployed today and generate a return for the business, almost immediately.
AI-Enhanced Lead Management: Catch Every Opportunity
The problem: Teams are stretched. That prospect who filled in your form at 9pm Friday? They’ll probably have signed elsewhere by Monday if you don’t respond fast enough.
How EBY and AI can help:
- Smart CRM Sync: Plug AI into your CRM platform to auto-score leads, log activity, book appointments, and ensure every qualified lead is followed-up.
- Seamless Escalation: AI handles the admin, your team handles the relationship.
- 24/7 Chatbots: We implement chatbots that engage and qualify leads while your team sleeps.
Why it works: Increasing conversions, even by as little as 10% points, will have a positive impact on your business. If you have leads that aren’t always followed up, then you are letting hard-earned opportunities walk away. AI will pay for itself in weeks.
AI Nudges That Actually Get Users to Log In
The problem: You’ve done the hard bit, got someone to register for your platform. But then… silence. They don’t log in again or they don’t complete setup. And despite your CRM firing off the usual email sequence, nothing sticks. It’s not just frustrating, it’s churn in the making.
How we help:
- Behaviour-Based Nudging: We can set up AI tools that monitor real-time user activity (or inactivity) and trigger the right message at the right moment, via email, SMS, or even voice.
- Human-Tone Messaging: These aren’t generic “reminder” emails. The messages are tailored, conversational and contextual. Think:
“Hey Sarah, still need help uploading your first product? It only takes 2 mins, we’ll walk you through it.”
- Micro-Interventions: Rather than a 10-step welcome series, AI delivers one helpful nudge that moves users forward, setup, first use, integration, etc.
Why it works: Increasing activation by a few percentage points, simply by switching from static CRM emails to AI-driven nudges based on user behaviour. No more guessing. Just timely, relevant prompts that keep the onboarding experience alive.
AI Voice Agents: Turn Conversations Into Action
The problem: Your team fields calls, emails, and contact forms every day, but crucial client information often gets lost, misheard, or simply never captured in full. Long forms go ignored. Clients get frustrated repeating themselves. And in time-sensitive processes like conveyancing and recruitment, small delays early on create big headaches down the line.
How we help:
Voice-Powered Data Capture: We are implementing AI voice agents that engage clients naturally, ask structured questions, and complete digital forms for them, accurately and in their own words.
Faster Onboarding: For services like conveyancing, this means no waiting on incomplete paperwork. Clients can submit key details, names, property addresses, timelines, via a quick voice conversation.
System Integration: Captured data goes into your CRM, case management or onboarding platform, ready for your team to act on immediately.
Accessible, Human-like Experience: For less tech-savvy clients or those with access needs, voice is more intuitive than web forms.
Why it works: Keeping transactions moving and cutting the usual email back-and-forth saves time and ensures the process moves as quickly as possible. Not only is it a major advantage in competitive sectors such as conveyancing, but it also generates revenue, faster.
Why SMEs Work with EBY
We don’t talk about “disruption”. We talk about increasing revenue, reducing admin, preventing mistakes, and making it easier for your team to do good work.
Here’s what our clients value:
- Minimal tech lift: We don’t sell platforms you’ll never use, we enhance the tools you already have, tailoring the solution to your specific requirements
- Low-risk pilots: Start with one process. Prove it. Then scale.
- Built-in compliance: We build AI into your world with GDPR and sector regulations in mind from day one.
Where Do You Start?
AI doesn’t need to be overwhelming. You don’t need to start big. You just need to start smart.
Begin with a single use case, lead management, nurturing or client onboarding. At EBY we help clients do this every day, in under a month, using tools that cost less than you might expect and integrate with the systems you’re already using.
Because once you’ve seen it work in one part of your business, you’ll start to spot 10 other ways it could help. But we’ll never suggest those until the first one proves itself.
Final Thought: AI Isn’t a Strategy. It’s a Toolkit.
It won’t replace your team. It won’t revolutionise your brand overnight. But it will help you move faster, make better decisions and avoid the small mistakes that cost time and money. And if that sounds like something worth exploring, let me know and we can make AI useful.