Using social to sell products and services

Askews Legal LLP is a highly accredited Legal 500 law firm. With dozens of five-star reviews, it has a strong reputation and is known throughout Coventry and Warwickshire for an excellent level of service to individual, family and business clients across the full spectrum of legal matters.

EBY has successfully supported Askews with all forms of digital marketing as its trusted agency partner since 2019.

The existing social media content was inconsistent and needed to be improved to achieve organic growth. At the same time, it needed to complement the existing CRM and automation services EBY was already providing to drive web traffic and conversions, to ensure that no opportunities were being missed.

Content had to meet the two objectives of maintaining awareness of Askews among existing and potential corporate clients and highlighting the benefits of the firm as a great place to work among potential employees.

EBY set about devising a new organic social content plan that integrated seamlessly with the wider digital strategy to ensure all elements were working together consistently and to maximum effect.

Working within the budget set, the focus was concentrated on Linkedin as the platform that was most likely to reach the target audiences for this particular campaign.

We created a full campaign that was designed to continually educate and inform clients and prospects through valuable and engaging content.

Through a combination of static and animated posts, the content also showed the personality and values of Askews, while focusing on general legal advice, outlining services, staff and the role of Askews in the community.

The organic social campaign had the desired outcome of growing the Askews audience, resulting in an increase in followers of more than 200%.

The creative new posts regularly achieved more than 30,000 views and crucially, engagement rates were also at 118% above average throughout the duration of the campaign.