Generating recruitment leads with PPC


    Jonathan Lee Recruitment is a specialist recruitment consultant, based in the West Midlands. They work alongside global engineering clients, across a range of specialist sectors, including automotive, energy and agritech.


    In what is a very competitive sector, Jonathan Lee briefed EBY develop an approach to reach both employers and candidates via PPC, with the objective being to secure more enquiries. These enquires would then be followed up by their sales team to convert.


    Jonathan Lee Recruitment’s challenge necessitated a tailored approach to simultaneously reach potential employers and candidates. Recognising the diverse needs of various key sectors, including energy and agritech, our strategy involved creating distinct Google Ads campaigns for each sector. This ensured highly targeted ads, aligning with the specific search behaviours and interests of each group.

    The foundation of our approach was in-depth keyword research, identifying terms closely aligned with the unique demands of each sector. This research informed the creation of bespoke ad content, designed to resonate with the specific pain points and aspirations of both employers and candidates within each sector.

    Campaigns were monitored and optimised for performance, leveraging Google Ads’ robust analytics to refine our targeting and messaging. This continuous optimisation process was pivotal in continually improving the key metrics of ad relevance and engagement and ultimately driving higher click-through rates and conversions.

    Through this multi-faceted approach, Jonathan Lee Recruitment was able to effectively reach and engage with their target audiences, driving meaningful interactions that translated into tangible business outcomes.


    • More than 160,000 impressions
    • Over 14,000 clicks through to the website
    • Over 1,300 conversions from PPC sourced traffic
    • Dozens of roles filled


    clicks to website


    conversions recorded


    job roles filled

    “With the support of EBY, Google Ads has played an important role in generating interest for employers seeking to fill vacancies and candidates searching for roles. The ability to target very specific sectors through search terms has meant we can track the performance of the activity in our specialist sectors.”

    Jayne Wogan, Head of Marketing & Communications – Jonathan Lee Recruitment

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