Creating a property brand built on trust

Ash Home Developments was a UK property development company looking to take its brand to the next stage. The business wanted a new name and visual identity that better reflected its ethos.

The existing name offered limited availability across digital platforms. Its replacement needed to be practical to use while conveying the warmth, familiarity and stability the directors wanted people to associate with the business. The identity also needed to work across the website and sales documentation, creating a consistent presentation for prospective buyers.

We developed the name Hessleby Homes by combining elements of the directors’ surnames, Hession and Appleby. The result had the character of a family name, supporting the intended associations of trust and togetherness.

The visual identity paired a traditional serif typeface with warm contemporary colours. Its distinctive icon used overlapping Hs to reference the company’s initials, with four pillars representing the strength and stability of its buildings. The architectural form gave the brand a recognisable visual feature that could be used across its communications.

Together, the name and identity balanced a traditional feel with a contemporary presentation suited to a property business.

The project gave the business a new name and a distinctive visual identity that connected the directors’ story with the strength and stability of their buildings. The brand is used across the Hessleby Homes website and all sales documentation, creating a consistent presentation throughout the buyer’s experience.