Turning an accountancy website into a source of enquiries

Nichols & Co is an accounting and advisory firm in Southeast London with more than two decades of experience at the time of the project. The firm wanted its digital presence to reflect the quality and breadth of its services.

The firm’s online platforms lacked a consistent brand identity, and its websites were not generating leads. Its specialist expertise was not coming through clearly, limiting its ability to engage prospective clients and attract enquiries.

We developed a coordinated digital marketing approach, beginning with a complete website rebuild delivered over three months. The new site combined detailed service content with a clearer presentation of the firm and its expertise.

Content was optimised for search, while a video testimonial campaign helped bring client experiences into the firm’s marketing. We also refreshed social media activity and introduced monthly newsletters to maintain contact with existing clients.

Regular meetings with the Nichols & Co team kept the activity aligned with the business and provided a way to respond to changing priorities.

The original case study reported around 1,000 website visitors per month and an average of 20 new leads each month following the changes. It also recorded improvements in social media performance and client engagement. These figures describe the performance reported at that stage of the relationship, rather than current results.