BACKGROUND
BK Plus launched as a new accountancy firm in February 2021. Its founders had a clear view of the services they wanted to offer and their position in the market. They needed a brand and marketing presence that could turn that ambition into a credible launch.
CHALLENGE
The firm needed to establish its identity from the ground up, including a name, visual style, tone of voice and website. Its marketing also needed to support expansion, with a consistent approach that could extend across new offices as the business grew.
SOLUTION
We worked closely with the founders to develop the BK Plus name and shape the brand’s look, feel and tone. This provided the foundation for its launch communications and wider marketing.
We designed and developed a website with clear navigation and detailed service information, giving prospective clients an accessible introduction to the firm. The structure was designed to expand alongside the business.
The launch took place on 8 February 2021, with communications planned to maximise its impact. Our support continued through website development, insights, newsletters and regular social media updates. As the firm expanded, we helped apply the brand across its offices and worked as an extension of its team through an outsourced marketing arrangement.
RESULTS
Within the first two years after launch, BK Plus grew to five offices and more than 100 employees. Our work supported that early expansion with a consistent brand, a website built to develop with the firm and ongoing marketing activity across its communications channels.
Brand launched in February 2021
Five offices within two years
More than 100 employees within two years
This project was delivered by Cooperfields, now part of EBY.