Christmas Eve might be just about early enough to grab a last minute present. It’s rather late to start thinking about your Christmas campaign or what you want running in January.
November gives us an opportunity to do both: finish the year with something thoughtful and start 2027 with a clear direction.
So if client gifts are still on the to do list, your Christmas communications haven’t been planned or you’ve got ideas for next year that haven’t made it beyond a conversation, now is the time to sit down with us.
There’s still time to talk Christmas
A client gift, a well designed card or a personal thank you can be a good way to recognise the people who have supported your business this year.
It doesn’t have to be expensive. It does need some thought.
Who is it for? What would they appreciate? Does it feel like something from your business, or something ordered in a rush because it happened to be available?
Whether you’re considering gifts, printed cards, a festive email or a wider Christmas campaign, let’s explore the options now. What’s achievable will depend on the product, quantity and delivery requirements, so the earlier we check, the more informed your choices can be.
There’s artwork to prepare, information to check, approvals to organise and, for physical items, production and delivery to allow for. Giving those steps time helps avoid rushed decisions and unnecessary compromises.
Christmas communication deserves a plan too
Think beyond putting a festive image on your social media.
What do customers need to know before the break? Are there order deadlines, changes to opening hours or services they should arrange now? Is there an opportunity to thank them properly, share something useful or remind them how you can help?
Make sure your website, emails and social posts tell a consistent story. And if you’re inviting enquiries, agree who will respond while people are away.
These might sound like small details, but they’re part of the experience people have with your business.
Give that January energy somewhere to go
There’s something about the start of a new year. A break, a fresh perspective and plenty of ideas about what could be possible.
If you want to return raring to go, with campaigns ready to launch, the decisions need to happen before Christmas.
Now is the time for open discussions with us at EBY: creative thinking, planning, budgeting and deciding what you want the first three months of 2027 to achieve.
You don’t need to arrive with a finished brief. Bring the ideas, the ambitions and the things you haven’t quite worked out. We can help turn those conversations into a practical direction.
Plan around your customers’ January, not just your own
Some customers will be watching their spending after Christmas. People paid early in December may face a longer wait until January payday. Other audiences will be actively looking for services that support their new year plans.
For business customers, priorities, budgets and approval processes may follow a different timetable again.
That’s why the same campaign won’t suit everyone. We need to think about what your audience will need, when they’re likely to act and what will give them confidence to choose you.
Seasonal themes can help, but they should earn their place. A useful message that fits your customers is worth more than a post created simply because it’s a particular day on the calendar.
Three things I’d keep in mind for 2027
More automation will still need clear direction.
As AI takes on more advertising tasks, your objectives, audience and measures of success become important inputs. The tools still need a proper brief and someone checking the results.
Good creative needs room to develop.
I expect more scrutiny of the quality of the idea and how it works across different channels. Producing more content won’t automatically make it more effective. Give the thinking, design and adaptation enough time.
Results need to mean something to the business.
Clicks and views can help us understand activity, but we also need to look at worthwhile enquiries, bookings, repeat business and sales. Agree what success looks like before the campaign starts, then review it regularly.
Let’s have the conversation now
We don’t need every detail of 2027 mapped out. We do need to agree the priorities, the audience, a realistic budget, who owns the work and when it needs to be ready.
Whether you still need to organise Christmas gifts and campaigns, or want to get your January plans moving, now is a good time to speak to us.
Leave the last minute dash for the presents. Let’s give your marketing a little more thought.