# EBY Marketing > --- ## Pages - [New Heights](https://www.ebydesign.co.uk/newheights/): Discover how EBY is taking brands to new heights with innovative marketing solutions. - [EBY Design Ltd Referral Programme - Terms and Conditions](https://www.ebydesign.co.uk/eby-design-ltd-referral-programme-terms-and-conditions/): 1. Introduction 1. 1. These terms and conditions (“Terms”) outline the terms of the EBY Design Ltd Referral Programme (“Programme”)... - [Newsletter callback](https://www.ebydesign.co.uk/newsletter-callback/): Thank you! Your request has now been forwarded to the team and we will contact you as soon as possible.... - [Referral Programme](https://www.ebydesign.co.uk/referral-programme/): Refer a friend to EBY and earn rewards. Help others grow their business with expert marketing. - [Home](https://www.ebydesign.co.uk/): Elevate your brand with EBY Marketing. Dynamic marketing solutions, specialising in digital marketing, design, branding, app development, and web design. - [Sitemap](https://www.ebydesign.co.uk/sitemap/): ebydesign.co.uk website sitemap. - [Contact us](https://www.ebydesign.co.uk/contact-us/): Call us on 01827 53111 to chat about your business challenges or drop us a line online and see how far our imagination could take you. - [About us](https://www.ebydesign.co.uk/about-us/): Learn more about us at ebydesign.co.uk. We are a dedicated team committed to providing high-quality products and exceptional service to our customers. - [Privacy Policy](https://www.ebydesign.co.uk/privacy-policy/): Your data matters. Read our privacy policy to understand how we handle your information securely. ## Posts ## Case studies - [Building a Strategy for National Success](https://www.ebydesign.co.uk/case-study/building-a-strategy-for-national-success/): The Birmingham Film Festival is a 10-day international celebration of movie making. We prepared and issued a series of targeted press releases. - [Giving a brand a consistent and clear personality](https://www.ebydesign.co.uk/case-study/giving-a-brand-a-consistent-and-clear-personality/): See how we transformed a brand’s identity with clarity and consistency. Read our case study. - [Creating a website fit for a global brand](https://www.ebydesign.co.uk/case-study/creating-a-website-fit-for-a-global-brand/): See how we designed a website that reflects global ambition and brand excellence. Read our case study. - [Positioning a brand for global growth](https://www.ebydesign.co.uk/case-study/positioning-a-brand-for-global-growth/): Discover how we helped a brand expand globally with a strategic marketing approach. Read the case study. - [Positioning a recruitment consultant as a thought leader](https://www.ebydesign.co.uk/case-study/positioning-a-recruitment-consultant-as-a-thought-leader/): See how we positioned a recruitment consultant as a thought leader, boosting credibility and engagement. Read our case study. - [Generating recruitment leads with PPC](https://www.ebydesign.co.uk/case-study/generating-recruitment-leads-with-ppc/): See how strategic PPC campaigns delivered high-quality recruitment leads and boosted conversions. Read our case study. - [Delivering an impactful trade show for a SaaS business](https://www.ebydesign.co.uk/case-study/delivering-an-impactful-trade-show-for-a-saas-business/): See how we helped a SaaS brand make a lasting impact at a major trade show. - [Injecting brand values into the workplace](https://www.ebydesign.co.uk/case-study/injecting-brand-values-into-the-workplace/): Working closely with the Shire marketing team, we presented our ideas and inspiration for their new office design. Read more. - [Communicating brand quality with print & design](https://www.ebydesign.co.uk/case-study/communicating-brand-quality-with-print-and-design/): As with all branding briefs, this project began with extensive research and analysis, including gaining insight from internal and external stakeholders. - [Telling a client’s story with photography](https://www.ebydesign.co.uk/case-study/telling-a-clients-story-with-photography/): At EBY, we have been working with REHAU as chief guardians of the brand and lead retained agency since 2018. Read more. - [Igniting a new direction for a trade organisation](https://www.ebydesign.co.uk/case-study/igniting-a-new-direction-for-a-trade-organisation/): We carried out an in-depth project over nine months to completely reposition and rebrand the IFE across its international audiences. Learn more. - [Communicating key values through design](https://www.ebydesign.co.uk/case-study/communicating-key-values-through-design/): As Dynabook’s long-standing digital partner, working mainly with its TV and PC divisions, there isn’t a B2B or B2C campaign we haven’t been involved in. - [Bringing a message to life on screen](https://www.ebydesign.co.uk/case-study/bringing-a-message-to-life-on-screen/): Brother International Europe (BIE), is a world-renowned and innovative technology brand. EBY has been working as a trusted partner since 2015. - [Organic growth driven by Search Engine Optimisation](https://www.ebydesign.co.uk/case-study/organic-growth-driven-by-search-engine-optimisation/): The solution was to focus on organic growth rather than paid for activity, which involved a new and strategic approach to content creation. Read more. - [Using social to sell products and services](https://www.ebydesign.co.uk/case-study/using-social-to-sell-products-and-services/): EBY has successfully supported Askews with all forms of digital marketing (including social) as its trusted agency partner since 2019. Read more. - [Lead generation in a highly competitive sector](https://www.ebydesign.co.uk/case-study/lead-generation-in-a-highly-competitive-sector/): EBY took time to understand the client's offering and to research the market, including where the opportunities could be found and how to capitalise on them. - [Enabling a charity to make a positive impact](https://www.ebydesign.co.uk/case-study/enabling-a-charity-to-make-a-positive-impact/): EBY was tasked with creating a new website where entry details for the giveaway could be captured. Learn more. - [Amplifying the message with PR](https://www.ebydesign.co.uk/case-study/amplifying-the-message-with-pr/): The Birmingham Film Festival is a 10-day international celebration of movie making. We prepared and issued a series of targeted press releases. - [Connecting and converting prospects](https://www.ebydesign.co.uk/case-study/connecting-and-converting-prospects/): EBY has successfully supported Askews with all forms of digital marketing as its trusted agency partner since 2019. Read more. - [Design creative packaging to increase sales](https://www.ebydesign.co.uk/case-study/design-creative-packaging-to-increase-sales/): Our in-depth analysis revealed some key points that gave us a good starting point for the packaging design. Read more. - [Ensuring exhibitions deliver a return on investment](https://www.ebydesign.co.uk/case-study/ensuring-exhibitions-deliver-a-return-on-investment/): At EBY, we have been working with REHAU as chief guardians of the brand and lead retained agency since 2018. Read more. - [Using cutting edge production to make an impact](https://www.ebydesign.co.uk/case-study/using-cutting-edge-production-to-make-an-impact/): At EBY we manage all the external signage requirements for the company’s head offices in Ross on Wye and production facilities across the UK. - [Design and roll out of a contemporary brand identity](https://www.ebydesign.co.uk/case-study/design-and-roll-out-of-a-contemporary-brand-identity/): The NFCC is the professional voice of the UK fire and rescue service. EBY has supported the NFCC with multiple projects and websites since 2010. Learn more. - [Bringing to life a message using illustration](https://www.ebydesign.co.uk/case-study/bringing-to-life-a-message-using-illustration/): EBY has supported JESIP with a variety of marketing, digital and website projects since 2012. Including the development of the acclaimed JESIP App. - [Using apps to support the world's emergency services](https://www.ebydesign.co.uk/case-study/using-apps-to-support-the-worlds-emergency-services/): EBY have supported JESIP with a variety of marketing, digital and website projects since 2012. Read more. - [Strategic direction for a market leader](https://www.ebydesign.co.uk/case-study/strategic-direction-for-a-market-leader/): We took the time to gain a deep understanding of the Coats brand and its audiences across the world so that we could develop a creative strategy. - [Hitting the right note with e-commerce](https://www.ebydesign.co.uk/case-study/hitting-the-right-note-with-e-commerce/): Alfred Music required a safe and secure e-commerce site which reflected the different global markets. Learn more about how EBY supported with this. - [Creating pride and belonging with bespoke workwear](https://www.ebydesign.co.uk/case-study/creating-pride-and-belonging-with-bespoke-workwear/): Despite a short turnaround time, we were able to supply a full range of branded items so they could take full advantage of their golf day sponsorship. - [Translating the brand guidelines to create something special](https://www.ebydesign.co.uk/case-study/translating-the-brand-guidelines-to-create-something-special/): We have been working with REHAU as chief guardians of the brand and lead retained agency since 2018. Learn more. - [Creating a holistic approach to marketing](https://www.ebydesign.co.uk/case-study/brother-advertising-campaigns/): We created a schoolboy character who would benefit from all the features of the P-Touch printer as part of a ‘Back to School’ campaign. Read more. - [Localised campaign to grow a business](https://www.ebydesign.co.uk/case-study/localised-campaign-to-grow-a-business/): After identifying Rugby Dental’s main objectives, EBY developed a four-month campaign to raise awareness of the dentistry services offered by the practice. - [Increasing membership with paid social](https://www.ebydesign.co.uk/case-study/increasing-membership-with-paid-social/): EBY carried out in-depth research to understand the club’s unique offering, including who its potential members might be and the platforms they would be using. ## Services - [App development](https://www.ebydesign.co.uk/services/app-development/): Apps are now a vital communication tool for businesses of all sizes.We build and design apps, taking care of the entire process from start to finish. - [Advertising campaigns](https://www.ebydesign.co.uk/services/advertising-campaigns/): Delivering effective creative campaigns, including European product launches, increasing private club memberships, event promotion, business growth and more. - [Branding](https://www.ebydesign.co.uk/services/branding/): With 20 years of experience in developing brands, we help businesses and organisations stand out from the crowd with eye-catching, enviable branding - [Promotional Clothing and Giveaways](https://www.ebydesign.co.uk/services/promotional-clothing/): Whether looking for a one-off project, or an ongoing merchandising partner, we manage the whole process, from design through to production and delivery. - [CRM / Marketing automation](https://www.ebydesign.co.uk/services/crm-marketing-automation/): Marketing automation can offers quick wins as well as long-term growth. We’re experts when it comes to helping businesses deploy systems that delivers results. - [Copywriting](https://www.ebydesign.co.uk/services/copywriting/): We have been creating content for a wide variety of clients for more than 20 years, which means we have built up specialist knowledge in a range of sectors. - [Design](https://www.ebydesign.co.uk/services/design/): We began life as a graphic design agency in 2001 and while we now offer a full-service approach to marketing, good design is central to our work. - [E-commerce](https://www.ebydesign.co.uk/services/e-commerce/): With more than 20 years of experience, our skills and experience enable us to develop e-commerce sites that truly work and that our clients are proud of. - [Exhibitions](https://www.ebydesign.co.uk/services/exhibitions/): We help businesses bring their brands to life with innovative, interesting and eye-catching graphics that will attract visitors and leave a lasting impression. - [Exterior signage](https://www.ebydesign.co.uk/services/exterior-signage/): At EBY, we have years of experience in sign design, including completely bespoke exterior signage solutions for unusual locations or requirements. - [Illustration for marketing](https://www.ebydesign.co.uk/services/illustration-for-marketing/): A clear and straightforward process when it comes to identifying requirements and coming up with concepts. We always bring ideas and inspiration to the table. - [Organic social](https://www.ebydesign.co.uk/services/organic-social/): Organic social can be a powerful engagement tool to deploy as part of a business’s overall digital marketing strategy. Learn more about how can help. - [Interior branding](https://www.ebydesign.co.uk/services/interior-branding/): We manage the entire project, including working with contractors and suppliers to create and install new visuals and colour schemes that bring brands to life. - [Packaging](https://www.ebydesign.co.uk/services/packaging/): Good packaging design is one of our core service offerings at EBY, and is something we have excelled in for more than 20 years. Learn more. - [Paid digital](https://www.ebydesign.co.uk/services/paid-digital/): Search advertising is the largest digital ad format in the UK. Get in touch with the EBY team today and start getting to the top of search engine results. - [Paid social](https://www.ebydesign.co.uk/services/paid-social/): Paid social is an essential tool in the marketing mix and can be integrated with automation and complementary marketing activity. Learn more. - [Photography & CGI](https://www.ebydesign.co.uk/services/photography/): At EBY, our experience is extensive and includes product launches, lifestyle photoshoots, campaign photography, workplace photos and events. Learn more. - [Print](https://www.ebydesign.co.uk/services/print/): Whatever the printing requirements, here at EBY we help businesses deliver high quality printed items designed to achieve goals and deliver returns. - [Public relations](https://www.ebydesign.co.uk/services/public-relations/): We help businesses devise their PR strategies, taking time to understand the business and its objectives, the brand and key messages that need to be conveyed. - [SEO](https://www.ebydesign.co.uk/services/seo/): We manage the entire process, working with businesses to develop successful SEO strategies that deliver results and help meet their wider company objectives. - [Strategy](https://www.ebydesign.co.uk/services/strategy/): At EBY, we’ve been adding significant value to businesses through the development and delivery of successful marketing strategies. Learn more. - [UX/UI](https://www.ebydesign.co.uk/services/ux-ui/): User experience is at the heart of a business’s digital success. A business’s website and apps and is central to what we do here at EBY. Learn more. - [Video](https://www.ebydesign.co.uk/services/video/): At EBY, we can manage the whole video creation process, including scripting, storyboarding, location scouting, filming, editing, illustrations and more. - [Web development](https://www.ebydesign.co.uk/services/web-development/): Websites are at the heart of a digital strategy and form the foundations for LL other online activity. A vital investment for businesses of all sizes. ## News ’n’ Stuff - [The Benefits of Sonic Branding](https://www.ebydesign.co.uk/news-n-stuff/the-benefits-of-sonic-branding/): Boost your business with social commerce. Learn how to sell effectively through social media in our expert guide. - [Top marketing questions answered: Where to focus your efforts in 2025](https://www.ebydesign.co.uk/news-n-stuff/top-marketing-questions-answered-where-to-focus-your-efforts-in-2025/): Get expert answers to 2025’s biggest marketing questions. Stay ahead and focus your efforts where it matters most. - [What is the point of marketing, really?](https://www.ebydesign.co.uk/news-n-stuff/what-is-the-point-of-marketing-really/): Marketing decoded. Explore its true purpose and how it drives business success. Read the full insights now. - [How a marketing agency can supercharge your in-house team](https://www.ebydesign.co.uk/news-n-stuff/how-a-marketing-agency-can-supercharge-your-in-house-team/): Unlock the full potential of your in-house team with agency support. Discover how a marketing agency can drive results. - [Consistency versus authenticity – what we can learn from the Jaguar rebrand](https://www.ebydesign.co.uk/news-n-stuff/consistency-versus-authenticity-what-we-can-learn-from-the-jaguar-rebrand/): Explore what brands can learn from Jaguar’s rebrand and how to balance consistency with authenticity. - [Social commerce boom – how selling through social can boost your business](https://www.ebydesign.co.uk/news-n-stuff/social-commerce-boom-how-selling-through-social-can-boost-your-business/): Boost your business with social commerce. Learn how to sell effectively through social media in our expert guide. - [For Tech & SaaS: Driving Growth and Retention in 2025](https://www.ebydesign.co.uk/news-n-stuff/for-tech-saas-driving-growth-and-retention-in-2025/): Maximise growth and retention in 2025 with expert SaaS marketing strategies. Discover key insights and stay ahead. Read more. - [Professional Services - Top Tips for Planning Your Marketing in 2025](https://www.ebydesign.co.uk/news-n-stuff/professional-services-top-tips-for-planning-your-marketing-in-2025/): Stay competitive in 2025 with expert marketing strategies for professional services. Get ahead—read our top tips. - [Wrap Up the Year with the Perfect Gift for Your Business: A 2025 Marketing Plan!](https://www.ebydesign.co.uk/news-n-stuff/wrap-up-the-year-with-the-perfect-gift-for-your-business-a-2025-marketing-plan/): Give your business the ultimate gift—a strategic marketing plan for 2025. Plan ahead and start strong. - [Medical and Pharmaceutical Marketing Top Tips for Planning for 2025.](https://www.ebydesign.co.uk/news-n-stuff/medical-and-pharmaceutical-marketing-top-tips-for-planning-for-2025/): Plan your 2025 medical and pharmaceutical marketing strategy with expert tips for success. Stay ahead—read more now. - [How to make sure your marketing agency is ‘the one’ – top tips to relationship success](https://www.ebydesign.co.uk/news-n-stuff/how-to-make-sure-your-marketing-agency-is-the-one-top-tips-to-relationship-success/): Not all marketing agencies are the same. Find the perfect partner with these essential relationship tips. - [Hiring a marketing agency versus in-house recruitment](https://www.ebydesign.co.uk/news-n-stuff/hiring-a-marketing-agency-versus-in-house-recruitment/): Should you hire an agency or go in-house? We weigh the pros and cons for your business. - [Interactive and immersive messaging – taking your marketing to the next level](https://www.ebydesign.co.uk/news-n-stuff/interactive-and-immersive-messaging-taking-your-marketing-to-the-next-level-2/): Take your marketing to the next level with interactive and immersive experiences. Learn more. - [How to Market your Business more Sustainably](https://www.ebydesign.co.uk/news-n-stuff/how-to-market-your-business-more-sustainably/): Go green with your marketing. Discover sustainable strategies to reduce impact while boosting results. - [EBY becomes Digital Marketing Agency of the Year for Central England 2024!](https://www.ebydesign.co.uk/news-n-stuff/eby-announced-as-an-award-winning-agency-for-a-second-year-running/): EBY is proud to announce that we have become an award-winning Agency in Central England for the second year running! - [How can artificial intelligence help market your brand?](https://www.ebydesign.co.uk/news-n-stuff/how-can-artificial-intelligence-help-market-your-brand/): Explore how AI is revolutionising marketing and how your brand can benefit. Read our expert insights. - [If this is you, we really need to talk.](https://www.ebydesign.co.uk/news-n-stuff/if-this-is-you-we-really-need-to-talk/): Are you facing marketing challenges? Let’s talk about how we can help. Get in touch today. - [Why LinkedIn is vital for B2B marketing in 2024 – and how to do it](https://www.ebydesign.co.uk/news-n-stuff/why-linkedin-is-vital-for-b2b-marketing-in-2024-and-how-to-do-it/): Master LinkedIn marketing in 2024. Learn why it’s essential for B2B success and how to do it right. - [The biggest marketing news in 2023 and what this means for 2024](https://www.ebydesign.co.uk/news-n-stuff/the-biggest-marketing-news-in-2023-and-what-this-means-for-2024/): Recap 2023’s biggest marketing trends and see what’s coming in 2024. Stay ahead with our insights. - [Project Manager](https://www.ebydesign.co.uk/news-n-stuff/project-manager/): Join our team. We’re looking for a talented project manager to help drive marketing success. Apply today. - [A critical partner to the emergency services for over 20 years](https://www.ebydesign.co.uk/news-n-stuff/a-critical-partner-to-the-emergency-services-for-over-20-years/): Learn how we support emergency services with strategic marketing solutions. Read our story. - [Branding for SMEs – taking it back to basics](https://www.ebydesign.co.uk/news-n-stuff/branding-for-smes/): Build a strong brand identity that resonates. Discover key branding strategies for SMEs. - [Digital upskilling for smaller businesses – where to focus your time and money](https://www.ebydesign.co.uk/news-n-stuff/digital-upskilling-for-smaller-businesses/): Future-proof your business with essential digital skills. Discover training and resources for SMEs. - [What to consider when choosing branded workwear for your business](https://www.ebydesign.co.uk/news-n-stuff/what-to-consider-when-choosing-branded-workwear-for-your-business/): Make the right impression with branded workwear. Discover what to consider when choosing the best option. - [How to prepare a successful PR strategy – and generate ideas for press releases](https://www.ebydesign.co.uk/news-n-stuff/how-to-prepare-a-successful-pr-strategy-and-generate-ideas-for-press-releases/): Get expert tips on crafting a winning PR strategy and generating press coverage that works. - [The pros & cons of ChatGPT for small businesses](https://www.ebydesign.co.uk/news-n-stuff/the-pros-cons-of-chatgpt-for-small-businesses/): Is ChatGPT right for your business? We break down the pros and cons to help you decide. Read more. - [EBY Marketing sees double-digit growth, as businesses continue to invest in digital](https://www.ebydesign.co.uk/news-n-stuff/eby-grows/): EBY Marketing continues to grow as more businesses increase their digital activities, despite fears of a recession. - [Top marketing tips for 2023 – where to focus your efforts](https://www.ebydesign.co.uk/news-n-stuff/top-marketing-tips-for-2023-where-to-focus-your-efforts/): Get ahead with expert marketing tips and strategies to drive success in 2023. - [Be the exhibitor to beat at your next event.](https://www.ebydesign.co.uk/news-n-stuff/be-the-exhibitor-to-beat-at-your-next-event/): Harness the power of merchandise. Exhibitions and conferences are one of the best ways to help brands reach out and connect with their target audience. - [Getting your marketing message heard when you're one of the Emergency Services](https://www.ebydesign.co.uk/news-n-stuff/getting-your-marketing-message-heard-when-youre-one-of-the-emergency-services/): At EBY, we understand that the true nature of marketing is much more complex and requires different approaches for different messaging. Read more. - [The power of marketing through sponsorship](https://www.ebydesign.co.uk/news-n-stuff/the-power-of-marketing-through-sponsorship/): In today’s new sales world, where soft selling rules, having more soft selling avenues to explore, can help businesses thrive. Read more. - [How to get the most out of your marketing during economic uncertainty](https://www.ebydesign.co.uk/news-n-stuff/how-to-get-the-most-out-of-your-marketing-during-economic-uncertainty/): Talk of economic downturn alongside rising living costs is fuelling fears of a recession, which naturally leads to caution and pessimism. Read more. - [Why flexibility is vital for marketing in 2022.](https://www.ebydesign.co.uk/news-n-stuff/why-flexibility-is-vital-for-marketing-in-2022/): If the past two years have taught us anything, it is the need to be flexible in our approach to how we do business. Learn more. - [What is marketing automation?](https://www.ebydesign.co.uk/news-n-stuff/what-is-marketing-automation/): A conversation that keeps cropping up with our customers revolves around marketing automation platforms and sales engagement. Read more. - [8 out of 10 businesses have failed to improve cybersecurity since COVID.](https://www.ebydesign.co.uk/news-n-stuff/8-out-of-10-businesses-have-failed-to-improve-cybersecurity/): EBY has partnered with a cyber security expert, OmniCyber Security to assess the level of security organisations currently have. Learn more. - [How to get the most out of your agency](https://www.ebydesign.co.uk/news-n-stuff/how-to-get-the-most-out-of-your-agency/): Whether selecting a new or existing marketing agency. There are plenty of opportunities for you to increase the value and quality of the work they produce. - [Good design will make your event work harder](https://www.ebydesign.co.uk/news-n-stuff/good-design-will-make-your-event-work-harder/): What role does design play in making events and exhibitions work hard and deliver a return on investment for your brand? Read more. - [Design – the unsung hero of advertising](https://www.ebydesign.co.uk/news-n-stuff/design-the-unsung-hero-of-advertising/): Why is design the unsung hero in advertising campaigns? In this blog, we tell you why it is and how to stop making obvious mistakes. Read more. - [Brochures and catalogues – the original kings of content](https://www.ebydesign.co.uk/news-n-stuff/brochures/): Brochures are still the king on content, but they come in more formats than you think. Find out how we can supercharge your sales material. Learn more. - [7 seconds that will make or break your product](https://www.ebydesign.co.uk/news-n-stuff/7-seconds-that-will-make-or-break-your-product/): Clever, attractive packaging can often be the difference between the success and failure of a product. How do you maximise sales? Read more. - [Brand design, visual identity and logos - what are they?](https://www.ebydesign.co.uk/news-n-stuff/brand-design-visual-identity-and-logos-what-are-they/): Is your business more than a pretty logo? Find out how you can set yourself apart from the competition with a strong brand identity. - [40% improvement in client website performance](https://www.ebydesign.co.uk/news-n-stuff/40-improvement-in-client-website-performance/): Recent updates improved our clients' website performance by up to 40%. That's pretty impressive. Find out how we did it here. - [We are a Staffordshire Ambassador.](https://www.ebydesign.co.uk/news-n-stuff/we-are-a-staffordshire-ambassador/): We are very proud to announce that EBY has been accepted as a member of the Staffordshire Ambassadors programme. Find out what that means to us. - [Performance advertising or brand advertising. What's most important?](https://www.ebydesign.co.uk/news-n-stuff/performance-advertising-or-brand-advertising-whats-most-important/): Is performance marketing or brand marketing is more important. If only the answer were straightforward, but here’s our take on it. - [What is design?](https://www.ebydesign.co.uk/news-n-stuff/what-is-design/): What is Design? EBY gives our definition of what it means in the real world and how good design can have a positive impact on your business. - [Refer a friend. EBY's referral programme](https://www.ebydesign.co.uk/news-n-stuff/refer-a-friend-ebys-referral-programme/): Is there someone you know that would value a conversationwith EBY about marketing? Introduce them to EBY and as a 'thank you' you'll get a £50 gift card. - [90% of B2B decision-makers think sales communications have changed for good. What can you do to adapt?](https://www.ebydesign.co.uk/news-n-stuff/90-of-b2b-decision-makers-think-sales-has-changed-for-good/): 90% of B2B decision-makers think sales communications have changed for good. What can you do today to adapt? Here are our top five tips. - [5 ways to get event-ready.](https://www.ebydesign.co.uk/news-n-stuff/5-ways-to-get-event-ready/): As exhibition dates start to be confirmed, find out how you can make the most out of your next event in 5 easy steps. Get event-ready now. - [Are you ready for the recovery?](https://www.ebydesign.co.uk/news-n-stuff/are-you-ready-for-the-recovery/): Is your marketing team ready to take advantage of the UK economic recovery? Do you have the in-house resource and skills? Read more and find out. - [EBY continues to grow.](https://www.ebydesign.co.uk/news-n-stuff/eby-continues-to-grow/): EBY continues to grow with two new appointments. Oliver Carpi, Web Developer and Mark McDonagh, Business Development Director both join in April. - [To use an agency or not?](https://www.ebydesign.co.uk/news-n-stuff/1226/): Agency or keep it in-house. We give you 10 answers to the age old question of whether to use a marketing agency or not? Read more. - [3 key advantages to using EBY as your marketing agency](https://www.ebydesign.co.uk/news-n-stuff/3-key-advantages-to-using-eby-as-your-marketing-agency/): While you may have considered building an in-house team, EBY can offer you a much wider range of skills and resources at much lower investment levels. --- # # Detailed Content ## Pages ### New Heights > Discover how EBY is taking brands to new heights with innovative marketing solutions. - Published: 2024-10-21 - Modified: 2025-03-24 - URL: https://www.ebydesign.co.uk/newheights/ Website Design & Digital Marketing Websites are the heartbeat of your digital strategy, laying the foundations for all your online activities. They’re a crucial investment for businesses of all sizes. A poorly designed website that lacks security or user-friendliness can quickly do more harm than good, making it essential not to cut corners. At EBY, we don’t just design stunning websites; we also supercharge your social media presence. By understanding your audience and the right channels, it is possible to create inspirational social media posts that go viral and contribute to a vibrant, professional news feed that captivates potential customers. The most effective social media strategies blend organic and paid approaches, ensuring your brand shines brightly across all platforms. Tired of letting ideas drift aimlessly? Let us lift your online presence to new heights! Promotional Merchandise Promotional items have the power to lift your brand and carry it far and wide. When designed with creativity and crafted with care, these giveaways leave a lasting impression, giving your brand a tangible boost that clients and prospects will remember. With our years of experience and strong industry connections, we ensure your investment in promotional giveaways takes your brand to new heights. Ready to see your brand take flight? Give us a call today! --- ### EBY Design Ltd Referral Programme - Terms and Conditions - Published: 2023-10-06 - Modified: 2023-10-09 - URL: https://www.ebydesign.co.uk/eby-design-ltd-referral-programme-terms-and-conditions/ 1. Introduction 1. 1. These terms and conditions ("Terms") outline the terms of the EBY Design Ltd Referral Programme ("Programme") related to referring new businesses to EBY Design Ltd ("EBY Design," "we," "us," or "our"). 1. 2. By participating in the Programme, you agree to abide by these Terms. If you do not agree with any part of these Terms, you should not participate in the Programme. 2. How the Programme Works2. 1. As a participant in the Programme ("Referrer"), you can refer new businesses to EBY Design Ltd. 2. 2. When the referred business spends £5,000 with EBY Design Ltd, the Referrer will receive a reward of £250. 2. 3. When the referred business spends £10,000 with EBY Design Ltd, the Referrer will receive a reward of £500. 2. 4. The reward amount will increase by £250 for every additional £5,000 spent by the referred business. 3. Reward Options3. 1. Referrers can choose from the following reward options:a) A Love2Shop voucher. b) A donation to a charity of their choice. c) Marketing services from EBY Design Ltd. 3. 2. The chosen reward option will be provided to the Referrer once the spending threshold of the referred business has been met. 4. Referral Process4. 1. To participate in the Programme, the Referrer must provide the necessary information about the referred business to EBY Design Ltd. 4. 2. EBY Design Ltd will determine the eligibility of the referred business based on its own criteria. 5. Reward Distribution5. 1. Rewards shall be granted to the Referrer once the referred business achieves the designated spending threshold and the corresponding... --- ### Newsletter callback - Published: 2023-03-06 - Modified: 2023-03-06 - URL: https://www.ebydesign.co.uk/newsletter-callback/ Thank you! Your request has now been forwarded to the team and we will contact you as soon as possible.   Go to the Homepage --- ### Referral Programme > Refer a friend to EBY and earn rewards. Help others grow their business with expert marketing. - Published: 2023-02-01 - Modified: 2025-03-24 - URL: https://www.ebydesign.co.uk/referral-programme/ Terms and Conditions To qualify, potential customer’s email and phone number must be provided. £50 gift card will be sent following settlement of the first invoice for paid work, with a value over £500. Gift card choices are John Lewis, Amazon or Sainsburys. Gift card will be sent within 30 days of settlement. If selected a donation of £50 will be made to Mind’s Blue Light Programme within 30 days of invoice settlement. One “thank you” gift card referrer per new customer. In the event of multiple referrals, the first referral will take precedence. Any potential new customer already in contact with EBY will be ineligible and the referrer will be notified. Any existing customers have paid for work in the preceding 36 months with be ineligible. Meeting and settlement of invoice must take place with 12-month period. There is no limit to the amount of potential new customers any individual referrer can refer. In the event of any disputes regarding any referred company/organisation, the decision of EBY Design Ltd is final. For any queries, contact info@eby. uk. com --- ### Home > Elevate your brand with EBY Marketing. Dynamic marketing solutions, specialising in digital marketing, design, branding, app development, and web design. - Published: 2023-01-26 - Modified: 2024-04-15 - URL: https://www.ebydesign.co.uk/ AWARD-WINNINGMARKETINGWITH A PULSE WHO WE ARE WE’RE A FULL-SERVICE MARKETING AGENCY We bring your marketing to life and make it work harder for your business. We provide creative solutions you can’t miss against deadlines and budgets you can’t ignore. Whether you need a big brand makeover or a tight-turnaround digital campaign we’re ready in a heartbeat. Retention and creating a loyal fan base WHAT WE DO ALWAYS AGILE. ALWAYS READY. Integrated Communications Starting conversations and generating new leads Affecting behaviour and turning leads into customers Retention by creating a loyal fanbase OUR CLIENTS KEEPING IDEAS FLOWING SINCE 2001 --- ### Sitemap > ebydesign.co.uk website sitemap. - Published: 2023-01-17 - Modified: 2023-02-18 - URL: https://www.ebydesign.co.uk/sitemap/ --- ### Contact us > Call us on 01827 53111 to chat about your business challenges or drop us a line online and see how far our imagination could take you. - Published: 2022-11-29 - Modified: 2023-10-05 - URL: https://www.ebydesign.co.uk/contact-us/ --- ### About us > Learn more about us at ebydesign.co.uk. We are a dedicated team committed to providing high-quality products and exceptional service to our customers. - Published: 2022-11-17 - Modified: 2023-02-18 - URL: https://www.ebydesign.co.uk/about-us/ Born and bred in Tamworth, we’ve been supporting organisations nationally and internationally since 2001, delivering marketing solutions in the B2B and B2C sectors. From tech to manufacturing to professional services and food and drink, our clients have seen sales increase, enquiries rise and engagement grow when working with us. And it’s not just the private sector where we contribute. We work with charities, local community organisations, local authorities and Government departments, creating campaigns, changing behaviours and educating individuals on a range of relevant subjects. Of all the work we do, though, we are particularly proud of what we continue to deliver for emergency services organisations, where we create communications and solutions that make the world safer for thousands of people every day. Integrated communications As marketing options are forever fragmenting, sometimes it isn’t obvious which way to turn. That’s where we can step in. From researching the landscape where your organisation operates, developing your brand, creating multi-channel marketing strategies and developing creative solutions, we can support you and your business at every stage of the journey. Strategy, planning, creative, brand development and management Starting conversations and generating new leads The lifeblood of any business, potential new customer, are essential to its ongoing success. However, the communication options are endless. To identify and implement the most effective route, you need a marketing agency with in-house experts that thoroughly understand each channel. Online or offline, it doesn’t matter to us. We’ve been delivering results for clients for more than twenty years... . --- ### Privacy Policy > Your data matters. Read our privacy policy to understand how we handle your information securely. - Published: 2022-10-21 - Modified: 2025-03-24 - URL: https://www.ebydesign.co.uk/privacy-policy/ At Ebydesign, we understand that privacy is important and take it very seriously. We are committed to protecting your personal information and being transparent about what data we collect and how we use it. This privacy policy explains our practices in relation to the personal data we collect through our website located at https://www. ebydesign. co. uk/ (the "Website"). Types of Data We Collect We collect two types of data through the Website: personal data and non-personal data. Personal data is information that can be used to identify you, such as your name, email address, postal address, phone number, or payment information. We only collect personal data that you voluntarily provide to us when you place an order, sign up for our newsletter, or contact us through the Website. Non-personal data is information that cannot be used to identify you, such as your browser type, the type of device you use to access the Website, or the pages of the Website that you visit. We automatically collect non-personal data through the use of cookies and other tracking technologies. How We Use Your Data We use your personal data for the following purposes: To process and fulfill your orders To communicate with you about your orders and our services To send you promotional materials or other information about our products and services, if you have opted to receive such communications To improve the Website and our services We use non-personal data for the following purposes: To analyze the use of the Website and improve... --- ## Posts ## Case studies ### Building a Strategy for National Success > The Birmingham Film Festival is a 10-day international celebration of movie making. We prepared and issued a series of targeted press releases. - Published: 2024-07-10 - Modified: 2024-07-10 - URL: https://www.ebydesign.co.uk/case-study/building-a-strategy-for-national-success/ - Services: Advertising campaigns, Branding, Copywriting, CRM/Marketing automation, Design, Illustration for marketing, Organic social, Paid digital, Paid social, Print, SEO, Strategy, UX/UI, Web development - Sectors: Professional services - Clients: Askews Legal --- ### Giving a brand a consistent and clear personality > See how we transformed a brand’s identity with clarity and consistency. Read our case study. - Published: 2024-02-07 - Modified: 2025-03-24 - URL: https://www.ebydesign.co.uk/case-study/giving-a-brand-a-consistent-and-clear-personality/ - Services: Branding, Design - Sectors: Professional services - Clients: YPO --- ### Creating a website fit for a global brand > See how we designed a website that reflects global ambition and brand excellence. Read our case study. - Published: 2024-02-07 - Modified: 2025-03-24 - URL: https://www.ebydesign.co.uk/case-study/creating-a-website-fit-for-a-global-brand/ - Services: Design, Web development - Sectors: Professional services - Clients: ELM Group --- ### Positioning a brand for global growth > Discover how we helped a brand expand globally with a strategic marketing approach. Read the case study. - Published: 2024-02-06 - Modified: 2025-03-24 - URL: https://www.ebydesign.co.uk/case-study/positioning-a-brand-for-global-growth/ - Services: Branding, Design - Sectors: Professional services - Clients: ELM Group --- ### Positioning a recruitment consultant as a thought leader > See how we positioned a recruitment consultant as a thought leader, boosting credibility and engagement. Read our case study. - Published: 2024-01-15 - Modified: 2025-03-24 - URL: https://www.ebydesign.co.uk/case-study/positioning-a-recruitment-consultant-as-a-thought-leader/ - Services: Public relations - Sectors: Professional services - Clients: Jonathan Lee Recruitment --- ### Generating recruitment leads with PPC > See how strategic PPC campaigns delivered high-quality recruitment leads and boosted conversions. Read our case study. - Published: 2024-01-15 - Modified: 2025-03-24 - URL: https://www.ebydesign.co.uk/case-study/generating-recruitment-leads-with-ppc/ - Services: Paid digital - Sectors: Professional services - Clients: Jonathan Lee Recruitment --- ### Delivering an impactful trade show for a SaaS business > See how we helped a SaaS brand make a lasting impact at a major trade show. - Published: 2024-01-15 - Modified: 2025-03-24 - URL: https://www.ebydesign.co.uk/case-study/delivering-an-impactful-trade-show-for-a-saas-business/ - Services: Exhibitions - Sectors: Professional services - Clients: HR Duo --- ### Injecting brand values into the workplace > Working closely with the Shire marketing team, we presented our ideas and inspiration for their new office design. Read more. - Published: 2022-12-19 - Modified: 2025-03-24 - URL: https://www.ebydesign.co.uk/case-study/injecting-brand-values-into-the-workplace/ - Services: Interior branding - Sectors: Professional services - Clients: Shire Leasing --- ### Communicating brand quality with print & design > As with all branding briefs, this project began with extensive research and analysis, including gaining insight from internal and external stakeholders. - Published: 2022-12-19 - Modified: 2023-02-18 - URL: https://www.ebydesign.co.uk/case-study/communicating-brand-quality-with-print-and-design/ - Services: Print - Sectors: Miscellaneous - Clients: Cygnia --- ### Telling a client’s story with photography > At EBY, we have been working with REHAU as chief guardians of the brand and lead retained agency since 2018. Read more. - Published: 2022-12-19 - Modified: 2023-02-19 - URL: https://www.ebydesign.co.uk/case-study/telling-a-clients-story-with-photography/ - Services: Photography - Sectors: Building and construction sectors - Clients: REHAU --- ### Igniting a new direction for a trade organisation > We carried out an in-depth project over nine months to completely reposition and rebrand the IFE across its international audiences. Learn more. - Published: 2022-12-19 - Modified: 2023-02-18 - URL: https://www.ebydesign.co.uk/case-study/igniting-a-new-direction-for-a-trade-organisation/ - Services: Branding - Sectors: Emergency services - Clients: The Institution of Fire Engineers --- ### Communicating key values through design > As Dynabook’s long-standing digital partner, working mainly with its TV and PC divisions, there isn’t a B2B or B2C campaign we haven’t been involved in. - Published: 2022-12-19 - Modified: 2023-02-19 - URL: https://www.ebydesign.co.uk/case-study/communicating-key-values-through-design/ - Services: Design - Sectors: Consumer electronics - Clients: Dynabook Inc --- ### Bringing a message to life on screen > Brother International Europe (BIE), is a world-renowned and innovative technology brand. EBY has been working as a trusted partner since 2015. - Published: 2022-12-19 - Modified: 2023-02-18 - URL: https://www.ebydesign.co.uk/case-study/bringing-a-message-to-life-on-screen/ - Services: Video - Sectors: Consumer electronics - Clients: Brother --- ### Organic growth driven by Search Engine Optimisation > The solution was to focus on organic growth rather than paid for activity, which involved a new and strategic approach to content creation. Read more. - Published: 2022-12-13 - Modified: 2023-02-19 - URL: https://www.ebydesign.co.uk/case-study/organic-growth-driven-by-search-engine-optimisation/ - Services: SEO - Sectors: Professional services - Clients: Debt-Claims --- ### Using social to sell products and services > EBY has successfully supported Askews with all forms of digital marketing (including social) as its trusted agency partner since 2019. Read more. - Published: 2022-12-13 - Modified: 2024-07-24 - URL: https://www.ebydesign.co.uk/case-study/using-social-to-sell-products-and-services/ - Services: Organic social - Sectors: Professional services - Clients: Askews Legal --- ### Lead generation in a highly competitive sector > EBY took time to understand the client's offering and to research the market, including where the opportunities could be found and how to capitalise on them. - Published: 2022-12-13 - Modified: 2023-02-18 - URL: https://www.ebydesign.co.uk/case-study/lead-generation-in-a-highly-competitive-sector/ - Services: Paid digital - Sectors: Professional services - Clients: Jonathan Lee Recruitment --- ### Enabling a charity to make a positive impact > EBY was tasked with creating a new website where entry details for the giveaway could be captured. Learn more. - Published: 2022-12-13 - Modified: 2023-02-19 - URL: https://www.ebydesign.co.uk/case-study/enabling-a-charity-to-make-a-positive-impact/ - Services: Web development - Sectors: Miscellaneous - Clients: Sustainable Sports Ltd --- ### Amplifying the message with PR > The Birmingham Film Festival is a 10-day international celebration of movie making. We prepared and issued a series of targeted press releases. - Published: 2022-12-13 - Modified: 2024-07-10 - URL: https://www.ebydesign.co.uk/case-study/amplifying-the-message-with-pr/ - Services: Public relations - Sectors: Miscellaneous - Clients: Birmingham Film Festival --- ### Connecting and converting prospects > EBY has successfully supported Askews with all forms of digital marketing as its trusted agency partner since 2019. Read more. - Published: 2022-12-13 - Modified: 2023-02-19 - URL: https://www.ebydesign.co.uk/case-study/connecting-and-converting-prospects/ - Services: CRM/Marketing automation - Sectors: Professional services - Clients: Askews Legal --- ### Design creative packaging to increase sales > Our in-depth analysis revealed some key points that gave us a good starting point for the packaging design. Read more. - Published: 2022-12-13 - Modified: 2023-02-19 - URL: https://www.ebydesign.co.uk/case-study/design-creative-packaging-to-increase-sales/ - Services: Packaging - Sectors: Miscellaneous - Clients: Zeal --- ### Ensuring exhibitions deliver a return on investment > At EBY, we have been working with REHAU as chief guardians of the brand and lead retained agency since 2018. Read more. - Published: 2022-12-13 - Modified: 2023-02-19 - URL: https://www.ebydesign.co.uk/case-study/ensuring-exhibitions-deliver-a-return-on-investment/ - Services: Exhibitions - Sectors: Building and construction sectors - Clients: REHAU --- ### Using cutting edge production to make an impact > At EBY we manage all the external signage requirements for the company’s head offices in Ross on Wye and production facilities across the UK. - Published: 2022-12-13 - Modified: 2023-02-18 - URL: https://www.ebydesign.co.uk/case-study/using-cutting-edge-production-to-make-an-impact/ - Services: Exterior signage - Sectors: Building and construction sectors - Clients: REHAU --- ### Design and roll out of a contemporary brand identity > The NFCC is the professional voice of the UK fire and rescue service. EBY has supported the NFCC with multiple projects and websites since 2010. Learn more. - Published: 2022-12-13 - Modified: 2023-02-18 - URL: https://www.ebydesign.co.uk/case-study/design-and-roll-out-of-a-contemporary-brand-identity/ - Services: Design - Sectors: Emergency services - Clients: National Fire Chiefs Council --- ### Bringing to life a message using illustration > EBY has supported JESIP with a variety of marketing, digital and website projects since 2012. Including the development of the acclaimed JESIP App. - Published: 2022-12-13 - Modified: 2023-02-18 - URL: https://www.ebydesign.co.uk/case-study/bringing-to-life-a-message-using-illustration/ - Services: Illustration for marketing - Sectors: Emergency services - Clients: JESIP --- ### Using apps to support the world's emergency services > EBY have supported JESIP with a variety of marketing, digital and website projects since 2012. Read more. - Published: 2022-12-13 - Modified: 2025-03-24 - URL: https://www.ebydesign.co.uk/case-study/using-apps-to-support-the-worlds-emergency-services/ - Services: App development - Sectors: Emergency services - Clients: JESIP --- ### Strategic direction for a market leader > We took the time to gain a deep understanding of the Coats brand and its audiences across the world so that we could develop a creative strategy. - Published: 2022-12-13 - Modified: 2023-02-19 - URL: https://www.ebydesign.co.uk/case-study/strategic-direction-for-a-market-leader/ - Services: Strategy - Sectors: Miscellaneous - Clients: Coats Group PLC --- ### Hitting the right note with e-commerce > Alfred Music required a safe and secure e-commerce site which reflected the different global markets. Learn more about how EBY supported with this. - Published: 2022-12-13 - Modified: 2023-02-19 - URL: https://www.ebydesign.co.uk/case-study/hitting-the-right-note-with-e-commerce/ - Services: E-commerce - Sectors: Miscellaneous - Clients: Alfred Music --- ### Creating pride and belonging with bespoke workwear > Despite a short turnaround time, we were able to supply a full range of branded items so they could take full advantage of their golf day sponsorship. - Published: 2022-11-23 - Modified: 2023-02-19 - URL: https://www.ebydesign.co.uk/case-study/creating-pride-and-belonging-with-bespoke-workwear/ - Services: Promotional clothing - Sectors: Consumer electronics - Clients: Dynabook Inc --- ### Translating the brand guidelines to create something special > We have been working with REHAU as chief guardians of the brand and lead retained agency since 2018. Learn more. - Published: 2022-11-23 - Modified: 2023-02-18 - URL: https://www.ebydesign.co.uk/case-study/translating-the-brand-guidelines-to-create-something-special/ - Services: Design - Sectors: Building and construction sectors - Clients: REHAU --- ### Creating a holistic approach to marketing > We created a schoolboy character who would benefit from all the features of the P-Touch printer as part of a ‘Back to School’ campaign. Read more. - Published: 2022-11-23 - Modified: 2023-02-19 - URL: https://www.ebydesign.co.uk/case-study/brother-advertising-campaigns/ - Services: Advertising campaigns - Sectors: Miscellaneous - Clients: Brother --- ### Localised campaign to grow a business > After identifying Rugby Dental’s main objectives, EBY developed a four-month campaign to raise awareness of the dentistry services offered by the practice. - Published: 2022-11-23 - Modified: 2023-02-19 - URL: https://www.ebydesign.co.uk/case-study/localised-campaign-to-grow-a-business/ - Services: Paid social - Sectors: Miscellaneous - Clients: Rugby Dental   --- ### Increasing membership with paid social > EBY carried out in-depth research to understand the club’s unique offering, including who its potential members might be and the platforms they would be using. - Published: 2022-11-09 - Modified: 2023-02-18 - URL: https://www.ebydesign.co.uk/case-study/increasing-membership-with-paid-social/ - Services: Paid social - Sectors: Miscellaneous - Clients: Mercedes Benz Owners Club --- ## Services ### App development > Apps are now a vital communication tool for businesses of all sizes.We build and design apps, taking care of the entire process from start to finish. - Published: 2022-12-19 - Modified: 2023-02-18 - URL: https://www.ebydesign.co.uk/services/app-development/ - Services: App development --- ### Advertising campaigns > Delivering effective creative campaigns, including European product launches, increasing private club memberships, event promotion, business growth and more. - Published: 2022-12-13 - Modified: 2023-02-18 - URL: https://www.ebydesign.co.uk/services/advertising-campaigns/ - Services: Advertising campaigns --- ### Branding > With 20 years of experience in developing brands, we help businesses and organisations stand out from the crowd with eye-catching, enviable branding - Published: 2022-12-13 - Modified: 2023-02-18 - URL: https://www.ebydesign.co.uk/services/branding/ - Services: Branding --- ### Promotional Clothing and Giveaways > Whether looking for a one-off project, or an ongoing merchandising partner, we manage the whole process, from design through to production and delivery. - Published: 2022-12-13 - Modified: 2023-02-18 - URL: https://www.ebydesign.co.uk/services/promotional-clothing/ - Services: Promotional clothing --- ### CRM / Marketing automation > Marketing automation can offers quick wins as well as long-term growth. We’re experts when it comes to helping businesses deploy systems that delivers results. - Published: 2022-12-13 - Modified: 2023-02-18 - URL: https://www.ebydesign.co.uk/services/crm-marketing-automation/ - Services: CRM/Marketing automation --- ### Copywriting > We have been creating content for a wide variety of clients for more than 20 years, which means we have built up specialist knowledge in a range of sectors. - Published: 2022-12-13 - Modified: 2023-02-18 - URL: https://www.ebydesign.co.uk/services/copywriting/ - Services: Copywriting --- ### Design > We began life as a graphic design agency in 2001 and while we now offer a full-service approach to marketing, good design is central to our work. - Published: 2022-12-13 - Modified: 2023-06-20 - URL: https://www.ebydesign.co.uk/services/design/ - Services: Design --- ### E-commerce > With more than 20 years of experience, our skills and experience enable us to develop e-commerce sites that truly work and that our clients are proud of. - Published: 2022-12-13 - Modified: 2023-02-18 - URL: https://www.ebydesign.co.uk/services/e-commerce/ - Services: E-commerce --- ### Exhibitions > We help businesses bring their brands to life with innovative, interesting and eye-catching graphics that will attract visitors and leave a lasting impression. - Published: 2022-12-13 - Modified: 2023-02-18 - URL: https://www.ebydesign.co.uk/services/exhibitions/ - Services: Exhibitions --- ### Exterior signage > At EBY, we have years of experience in sign design, including completely bespoke exterior signage solutions for unusual locations or requirements. - Published: 2022-12-13 - Modified: 2023-02-18 - URL: https://www.ebydesign.co.uk/services/exterior-signage/ - Services: Exterior signage --- ### Illustration for marketing > A clear and straightforward process when it comes to identifying requirements and coming up with concepts. We always bring ideas and inspiration to the table. - Published: 2022-12-13 - Modified: 2023-02-18 - URL: https://www.ebydesign.co.uk/services/illustration-for-marketing/ - Services: Illustration for marketing --- ### Organic social > Organic social can be a powerful engagement tool to deploy as part of a business’s overall digital marketing strategy. Learn more about how can help. - Published: 2022-12-13 - Modified: 2023-02-18 - URL: https://www.ebydesign.co.uk/services/organic-social/ - Services: Organic social --- ### Interior branding > We manage the entire project, including working with contractors and suppliers to create and install new visuals and colour schemes that bring brands to life. - Published: 2022-12-13 - Modified: 2023-02-18 - URL: https://www.ebydesign.co.uk/services/interior-branding/ - Services: Interior branding --- ### Packaging > Good packaging design is one of our core service offerings at EBY, and is something we have excelled in for more than 20 years. Learn more. - Published: 2022-12-13 - Modified: 2023-02-18 - URL: https://www.ebydesign.co.uk/services/packaging/ - Services: Packaging --- ### Paid digital > Search advertising is the largest digital ad format in the UK. Get in touch with the EBY team today and start getting to the top of search engine results. - Published: 2022-12-13 - Modified: 2023-02-18 - URL: https://www.ebydesign.co.uk/services/paid-digital/ - Services: Paid digital --- ### Paid social > Paid social is an essential tool in the marketing mix and can be integrated with automation and complementary marketing activity. Learn more. - Published: 2022-12-13 - Modified: 2023-04-25 - URL: https://www.ebydesign.co.uk/services/paid-social/ - Services: Paid social --- ### Photography & CGI > At EBY, our experience is extensive and includes product launches, lifestyle photoshoots, campaign photography, workplace photos and events. Learn more. - Published: 2022-12-13 - Modified: 2023-02-18 - URL: https://www.ebydesign.co.uk/services/photography/ - Services: Photography --- ### Print > Whatever the printing requirements, here at EBY we help businesses deliver high quality printed items designed to achieve goals and deliver returns. - Published: 2022-12-13 - Modified: 2023-02-18 - URL: https://www.ebydesign.co.uk/services/print/ - Services: Print --- ### Public relations > We help businesses devise their PR strategies, taking time to understand the business and its objectives, the brand and key messages that need to be conveyed. - Published: 2022-12-13 - Modified: 2023-02-24 - URL: https://www.ebydesign.co.uk/services/public-relations/ - Services: Public relations --- ### SEO > We manage the entire process, working with businesses to develop successful SEO strategies that deliver results and help meet their wider company objectives. - Published: 2022-12-13 - Modified: 2023-02-18 - URL: https://www.ebydesign.co.uk/services/seo/ - Services: SEO --- ### Strategy > At EBY, we’ve been adding significant value to businesses through the development and delivery of successful marketing strategies. Learn more. - Published: 2022-12-13 - Modified: 2023-02-18 - URL: https://www.ebydesign.co.uk/services/strategy/ - Services: Strategy --- ### UX/UI > User experience is at the heart of a business’s digital success. A business’s website and apps and is central to what we do here at EBY. Learn more. - Published: 2022-12-13 - Modified: 2023-02-18 - URL: https://www.ebydesign.co.uk/services/ux-ui/ - Services: UX/UI --- ### Video > At EBY, we can manage the whole video creation process, including scripting, storyboarding, location scouting, filming, editing, illustrations and more. - Published: 2022-12-13 - Modified: 2023-02-18 - URL: https://www.ebydesign.co.uk/services/video/ - Services: Video --- ### Web development > Websites are at the heart of a digital strategy and form the foundations for LL other online activity. A vital investment for businesses of all sizes. - Published: 2022-11-10 - Modified: 2023-02-18 - URL: https://www.ebydesign.co.uk/services/web-development/ - Services: Web development --- ## News ’n’ Stuff ### The Benefits of Sonic Branding > Boost your business with social commerce. Learn how to sell effectively through social media in our expert guide. - Published: 2025-03-25 - Modified: 2025-03-28 - URL: https://www.ebydesign.co.uk/news-n-stuff/the-benefits-of-sonic-branding/ - Content: Insights --- ### Top marketing questions answered: Where to focus your efforts in 2025 > Get expert answers to 2025’s biggest marketing questions. Stay ahead and focus your efforts where it matters most. - Published: 2025-03-07 - Modified: 2025-03-24 - URL: https://www.ebydesign.co.uk/news-n-stuff/top-marketing-questions-answered-where-to-focus-your-efforts-in-2025/ - Content: Insights --- ### What is the point of marketing, really? > Marketing decoded. Explore its true purpose and how it drives business success. Read the full insights now. - Published: 2025-03-07 - Modified: 2025-03-24 - URL: https://www.ebydesign.co.uk/news-n-stuff/what-is-the-point-of-marketing-really/ - Content: Insights --- ### How a marketing agency can supercharge your in-house team > Unlock the full potential of your in-house team with agency support. Discover how a marketing agency can drive results. - Published: 2025-03-07 - Modified: 2025-03-24 - URL: https://www.ebydesign.co.uk/news-n-stuff/how-a-marketing-agency-can-supercharge-your-in-house-team/ - Content: Insights --- ### Consistency versus authenticity – what we can learn from the Jaguar rebrand > Explore what brands can learn from Jaguar’s rebrand and how to balance consistency with authenticity. - Published: 2024-12-12 - Modified: 2025-03-24 - URL: https://www.ebydesign.co.uk/news-n-stuff/consistency-versus-authenticity-what-we-can-learn-from-the-jaguar-rebrand/ - Content: Insights --- ### Social commerce boom – how selling through social can boost your business > Boost your business with social commerce. Learn how to sell effectively through social media in our expert guide. - Published: 2024-11-25 - Modified: 2025-03-24 - URL: https://www.ebydesign.co.uk/news-n-stuff/social-commerce-boom-how-selling-through-social-can-boost-your-business/ - Content: Insights --- ### For Tech & SaaS: Driving Growth and Retention in 2025 > Maximise growth and retention in 2025 with expert SaaS marketing strategies. Discover key insights and stay ahead. Read more. - Published: 2024-11-18 - Modified: 2025-03-24 - URL: https://www.ebydesign.co.uk/news-n-stuff/for-tech-saas-driving-growth-and-retention-in-2025/ - Content: Insights --- ### Professional Services - Top Tips for Planning Your Marketing in 2025 > Stay competitive in 2025 with expert marketing strategies for professional services. Get ahead—read our top tips. - Published: 2024-11-18 - Modified: 2025-03-24 - URL: https://www.ebydesign.co.uk/news-n-stuff/professional-services-top-tips-for-planning-your-marketing-in-2025/ - Content: Insights --- ### Wrap Up the Year with the Perfect Gift for Your Business: A 2025 Marketing Plan! > Give your business the ultimate gift—a strategic marketing plan for 2025. Plan ahead and start strong. - Published: 2024-11-18 - Modified: 2025-03-24 - URL: https://www.ebydesign.co.uk/news-n-stuff/wrap-up-the-year-with-the-perfect-gift-for-your-business-a-2025-marketing-plan/ - Content: Insights --- ### Medical and Pharmaceutical Marketing Top Tips for Planning for 2025. > Plan your 2025 medical and pharmaceutical marketing strategy with expert tips for success. Stay ahead—read more now. - Published: 2024-11-08 - Modified: 2025-03-24 - URL: https://www.ebydesign.co.uk/news-n-stuff/medical-and-pharmaceutical-marketing-top-tips-for-planning-for-2025/ - Content: Insights --- ### How to make sure your marketing agency is ‘the one’ – top tips to relationship success > Not all marketing agencies are the same. Find the perfect partner with these essential relationship tips. - Published: 2024-09-30 - Modified: 2025-03-24 - URL: https://www.ebydesign.co.uk/news-n-stuff/how-to-make-sure-your-marketing-agency-is-the-one-top-tips-to-relationship-success/ - Content: Insights --- ### Hiring a marketing agency versus in-house recruitment > Should you hire an agency or go in-house? We weigh the pros and cons for your business. - Published: 2024-09-02 - Modified: 2025-03-24 - URL: https://www.ebydesign.co.uk/news-n-stuff/hiring-a-marketing-agency-versus-in-house-recruitment/ - Content: Insights --- ### Interactive and immersive messaging – taking your marketing to the next level > Take your marketing to the next level with interactive and immersive experiences. Learn more. - Published: 2024-07-30 - Modified: 2025-03-24 - URL: https://www.ebydesign.co.uk/news-n-stuff/interactive-and-immersive-messaging-taking-your-marketing-to-the-next-level-2/ - Content: Insights --- ### How to Market your Business more Sustainably > Go green with your marketing. Discover sustainable strategies to reduce impact while boosting results. - Published: 2024-05-28 - Modified: 2025-03-24 - URL: https://www.ebydesign.co.uk/news-n-stuff/how-to-market-your-business-more-sustainably/ - Content: Insights --- ### EBY becomes Digital Marketing Agency of the Year for Central England 2024! > EBY is proud to announce that we have become an award-winning Agency in Central England for the second year running! - Published: 2024-04-02 - Modified: 2025-03-24 - URL: https://www.ebydesign.co.uk/news-n-stuff/eby-announced-as-an-award-winning-agency-for-a-second-year-running/ - Content: News We are delighted and proud to share the news that we have been selected as the Digital Marketing Agency of the Year for Central England for a second year running. We have been an independent business for the past 22 years. Working extremely hard to provide our clients with the highest-quality professional services in everything we do. Not just in digital marketing but in all aspects of helping our client’s businesses and brands thrive! Understanding not just our clients and their business requirements but also each other is what gives us the ultimate edge in our performance. Our senior members are commercially experienced, gained across a wide range of sectors, with a track record of input in achieving business performance and growth for clients of all sizes. We are driven by insight, are creative and technically excellent, with a wide portfolio of work. We do the hard work and immerse ourselves in our client’s business from day one, which is why we have a reputation for the creative swift turnaround of projects, whether strategic or tactical and our agility and processes facilitate both in-depth and volume work. "Walking away with the ‘Digital Marketing Agency of the Year” award again is a testament to the creativity, strategic thinking, and dedication of our team," said Gavin Young, co-founder at EBY. "We are thrilled to have achieved such outstanding results for our clients, and are grateful for the recognition from Prestige Awards. ” --- ### How can artificial intelligence help market your brand? > Explore how AI is revolutionising marketing and how your brand can benefit. Read our expert insights. - Published: 2024-03-13 - Modified: 2025-03-24 - URL: https://www.ebydesign.co.uk/news-n-stuff/how-can-artificial-intelligence-help-market-your-brand/ - Content: Insights --- ### If this is you, we really need to talk. > Are you facing marketing challenges? Let’s talk about how we can help. Get in touch today. - Published: 2024-02-12 - Modified: 2025-03-24 - URL: https://www.ebydesign.co.uk/news-n-stuff/if-this-is-you-we-really-need-to-talk/ - Content: Insights --- ### Why LinkedIn is vital for B2B marketing in 2024 – and how to do it > Master LinkedIn marketing in 2024. Learn why it’s essential for B2B success and how to do it right. - Published: 2024-01-15 - Modified: 2025-03-24 - URL: https://www.ebydesign.co.uk/news-n-stuff/why-linkedin-is-vital-for-b2b-marketing-in-2024-and-how-to-do-it/ - Content: Insights --- ### The biggest marketing news in 2023 and what this means for 2024 > Recap 2023’s biggest marketing trends and see what’s coming in 2024. Stay ahead with our insights. - Published: 2023-11-28 - Modified: 2025-03-24 - URL: https://www.ebydesign.co.uk/news-n-stuff/the-biggest-marketing-news-in-2023-and-what-this-means-for-2024/ - Content: Insights --- ### Project Manager > Join our team. We’re looking for a talented project manager to help drive marketing success. Apply today. - Published: 2023-11-21 - Modified: 2025-03-24 - URL: https://www.ebydesign.co.uk/news-n-stuff/project-manager/ - Content: Recruitment --- ### A critical partner to the emergency services for over 20 years > Learn how we support emergency services with strategic marketing solutions. Read our story. - Published: 2023-09-13 - Modified: 2025-03-24 - URL: https://www.ebydesign.co.uk/news-n-stuff/a-critical-partner-to-the-emergency-services-for-over-20-years/ - Sectors: Emergency services - Content: Insights --- ### Branding for SMEs – taking it back to basics > Build a strong brand identity that resonates. Discover key branding strategies for SMEs. - Published: 2023-07-21 - Modified: 2025-03-24 - URL: https://www.ebydesign.co.uk/news-n-stuff/branding-for-smes/ - Content: Insights Branding for SMEs – taking it back to basics We’ve read some interesting research about branding this week that has really got us thinking about the subject (even more than we do already! ), and what some of this stuff means for the smaller businesses out there. The danger with all these different reports, surveys and statistics is that it can leave you even more overwhelmed and confused about the whole idea of branding, so we think it’s time to take it back to basics. And that means working out what we can realistically and affordably achieve from our branding that will deliver us the outcomes we want. One of the reports we read was by Ipsos – the multinational marketing and research firm – and Jones Knowles Ritchie – a global branding business. They interviewed 26,000+ people to test their perceptions of more than 500 brands, looking at logos, slogans, mascots, colours and products, with a view to assessing how distinctive they are. With an eye-watering $4. 7trn (£3. 6trn) to be invested in marketing each year by 2025, according to Forrester, the research sought to understand to what extent this investment is actually helping to build brands that stand out, and to what extent the money is, dare we say it, being wasted? In this case, distinctiveness was defined as a quality or characteristic that sets a brand apart from others of its kind, but that has strategic substance with a signature style. Creating a ‘distinctive’ brand From the results, brands... --- ### Digital upskilling for smaller businesses – where to focus your time and money > Future-proof your business with essential digital skills. Discover training and resources for SMEs. - Published: 2023-07-21 - Modified: 2025-03-24 - URL: https://www.ebydesign.co.uk/news-n-stuff/digital-upskilling-for-smaller-businesses/ - Content: Insights Digital upskilling for smaller businesses – where to focus your time and money It doesn’t really matter what sector your core business is in, it’s highly likely that your ultimate success will rely heavily on your customers finding you in the first place and the experience they have when they do. And the facilitator for both is technology. It’s the expertly-executed digital marketing strategy, the perfectly-timed emails, the smooth booking or buying journey, the automation that’s enabled you to do something better and faster than the next company. But when your core business isn’t digital marketing and CRM systems, and you don’t have an in-house team dedicated to it, it’s easy to get left behind. To compound the problem, there’s constantly a new skill to learn, new technology to master and new platforms to navigate. Not to mention the added burden of ‘you don’t know what you don’t know’. So how do you decide where to focus your time and money when it comes to digital skills for your business? Meeting customer expectations Most businesses have probably by now accepted the need to embrace technology – the ones which do will almost certainly reap the rewards. It’s not only a case of saving time and becoming more modern and efficient internally, customers are also pushing for a more digital experience, driven by intuitive touch points and seamless interactions. As just one example, think about when you’re looking for somewhere to eat out. Are you likely to grab a phone book... --- ### What to consider when choosing branded workwear for your business > Make the right impression with branded workwear. Discover what to consider when choosing the best option. - Published: 2023-06-02 - Modified: 2025-03-24 - URL: https://www.ebydesign.co.uk/news-n-stuff/what-to-consider-when-choosing-branded-workwear-for-your-business/ - Content: Insights While providing staff uniforms may be an essential requirement for some companies, embracing branded workwear goes beyond necessity to offer a range of advantages for any type of business. Even if it’s a simple polo shirt for the office, or a hoodie for the teams in the warehouse, branded workwear provides a unique opportunity to create something special that promotes your brand, instils pride in your team and leaves a lasting impression on clients. With the overwhelming variety of options available, selecting the right type of clothing and co-ordinating the process can be time-consuming. In this article, we’ll have a quick look at the benefits of providing staff uniforms with the company logo on and some of the main points to consider when choosing the right branded workwear for you. The benefits of branded workwear There are many benefits to having branded workwear for your business, in addition to the more obvious advantages around safety and practicality. Even if you have to provide a uniform, it’s always worth adding the company logo. Professionalism A company uniform instantly creates a sense of unity and demonstrates a business’s commitment to professionalism. But this doesn’t mean everyone has to look the same; there’s a real opportunity to get creative with colours and designs, perhaps even providing a few different options for employees to still reflect their personalities. Brand awareness When employees wear clothing adorned with the company logo and colours, they become brand ambassadors wherever they go. This constant exposure increases brand visibility... --- ### How to prepare a successful PR strategy – and generate ideas for press releases > Get expert tips on crafting a winning PR strategy and generating press coverage that works. - Published: 2023-04-12 - Modified: 2025-03-24 - URL: https://www.ebydesign.co.uk/news-n-stuff/how-to-prepare-a-successful-pr-strategy-and-generate-ideas-for-press-releases/ - Content: Insights If we had a pound for every time we heard someone say ‘but there’s nothing newsworthy about us’, ‘who’d be interested in reading about me’, or ‘I wouldn’t know what to say’... . well yes, we’d be very well off! And the fact of the matter is, it simply isn’t true. Everyone has a story – several stories – to tell and public relations, or PR, is all about getting those stories out into the world to help build your brand. Granted, there can be a bit of an art to teasing them out of you, especially if you can often be heard uttering one of the sentences above. In this article therefore, we’ll tell you a bit more about public relations and where it fits into the marketing mix – and give you some practical examples to help you start thinking about how you can prepare a successful PR strategy. What is public relations? PR is all about managing how your business or brand is portrayed to the public, and in particular, the media. It aims to share news and information about your company in a way that builds your credibility, raises awareness of who you are and what you stand for and ultimately, promote your business in a way that makes people want to buy from you. You might also hear it referred to as ‘earned’ media, rather than ‘paid’ media. That is coverage you’ve earned because you’ve put forward an interesting and newsworthy item, rather than it being something... --- ### The pros & cons of ChatGPT for small businesses > Is ChatGPT right for your business? We break down the pros and cons to help you decide. Read more. - Published: 2023-02-24 - Modified: 2025-03-24 - URL: https://www.ebydesign.co.uk/news-n-stuff/the-pros-cons-of-chatgpt-for-small-businesses/ - Content: Insights --- ### EBY Marketing sees double-digit growth, as businesses continue to invest in digital > EBY Marketing continues to grow as more businesses increase their digital activities, despite fears of a recession. - Published: 2023-02-10 - Modified: 2025-03-24 - URL: https://www.ebydesign.co.uk/news-n-stuff/eby-grows/ - Content: News EBY Marketing continues to grow as more businesses look to increase their digital and promotional activities, despite cost-of-living pressures and fears of a recession. We exceeded the one-million-pound mark in turnover in 2022, with 20% year on year growth, following new contract wins and additional services being sought by existing clients. Turnover has almost doubled in the last three years and the team has grown to 15 people. We are also celebrating after winning the 2022/23 Central England Prestige Award for Digital Marketing Agency of the Year, as well as being shortlisted for a Greater Birmingham Chambers of Commerce award. And we have just launched a brand new website. Mark McDonagh, EBY client services director, said: “We experienced significant growth throughout 2022 as businesses continue to make dramatic shifts towards digital. We saw this initially in response to the pandemic, and it remains the case in the face of the rising costs and economic uncertainty the country is now facing. “This demonstrates how additional marketing spend can be central to helping a venture not only survive, but also prosper, during difficult times. Rather than cutting back on their marketing budgets, companies are seeing the value of promotional activity in helping to find new customers, adapt services and generate new income streams. ” We have expanded our global client base across a variety of industries, including professional services and software as a system (SaaS) businesses, as well as growing its core sectors such as construction, medical and consumer technology. Recent successes include... --- ### Top marketing tips for 2023 – where to focus your efforts > Get ahead with expert marketing tips and strategies to drive success in 2023. - Published: 2023-02-09 - Modified: 2025-03-24 - URL: https://www.ebydesign.co.uk/news-n-stuff/top-marketing-tips-for-2023-where-to-focus-your-efforts/ - Content: Insights The world of marketing is constantly changing and developing, not only in response to advances in technology, but also in response to changing consumer habits. What we expect as consumers from our interaction with brands has changed, as has the way we look for products and services. With this state of constant flux, added to the potential of shrinking profit margins due to rising costs and wider economic pressures, it can be difficult to know what marketing strategy to adopt and how much budget to allocate. This is especially true for small and medium-sized businesses which perhaps don’t have in-house marketing expertise or resource. Particularly in times of economic uncertainty, it’s well worth adopting a strategic approach to marketing to make sure you’re investing in the right activities that serve to directly help your business achieve its goals. If all this has left you wondering where to focus your marketing efforts in 2023, this article is here to help. Because we all want more bang for our buck, don’t we? Review your marketing strategy The first step is to review (or create) your marketing strategy. We can’t stress enough how valuable it is to have a considered, structured plan of action. This is where real return on investment is generated. Posting on Facebook, firing out ad-hoc emails, advertising in this or that publication are all well and good, but unless you know why you are adopting a particular approach and interrogating the results, it could be money down the drain... . --- ### Be the exhibitor to beat at your next event. > Harness the power of merchandise. Exhibitions and conferences are one of the best ways to help brands reach out and connect with their target audience. - Published: 2022-11-28 - Modified: 2023-02-18 - URL: https://www.ebydesign.co.uk/news-n-stuff/be-the-exhibitor-to-beat-at-your-next-event/ - Content: Insights Harness the power of promotional merchandise. Exhibitions and conferences are one of the best ways to help brands reach out and connect with their target audience. From building networks and generating new leads, to gaining insight into the current market, competitor strategies and new trends and shifts, a physical presence at events helps brands establish a competitive advantage.   However, in a post-pandemic world, where the pressure to gain as much new business as possible is high, outdoing your competitors in a very small space of time, can prove a struggle, particularly at busy events. So how can you become the competitor to beat the next time you are exhibiting at a show or conference?   The key to success is to ensure your brand’s presence and message reaches out to prospects, not just on the event days, but also in the days, weeks, months and even years after the event.   This building of brand recall can be achieved through the use of promotional merchandise.   According to ASI Central’s statistics, worldwide, promotional products are rated as the most highly regarded form of advertising.   With newspapers in second place, radio in third, magazines in fourth, television in fifth, the internet in sixth and mobiles in seventh. It may come as a surprise to some, but a typical household owns on average, between 28 and 34 promotional products at any one time, with 40% of consumers typically keeping their promotional products for more than 10 years!   So why is this?   When a company’s branded... --- ### Getting your marketing message heard when you're one of the Emergency Services > At EBY, we understand that the true nature of marketing is much more complex and requires different approaches for different messaging. Read more. - Published: 2022-11-28 - Modified: 2023-02-18 - URL: https://www.ebydesign.co.uk/news-n-stuff/getting-your-marketing-message-heard-when-youre-one-of-the-emergency-services/ - Content: Insights Marketing provides many options to raise awareness in order to evoke a particular response. Typically, it generates consumer interest, which ultimately leads to the purchase of goods or services a company is trying to sell. However, at EBY, we understand that the true nature of marketing is much more complex and requires different approaches for different messaging. Not only does this ensure that the message is heard, but it also results in a behaviour change. This doesn't necessarily have to result in a financial transaction, but could instead be an action for an audience to undertake. In the world of emergency services, it could help them safeguard their well-being or give them added protection.   Having been established for over 20 years, the variety of sectors and businesses EBY has worked with is varied. From the private to the public sector, our marketing services cover everything from creating content, design and web development to SEO, PPC and creating Apps. Assisting our customers to ensure their needs and requirements are supported involves the ability to remain agile and understand how our clients' audiences think. However, our long-standing partnership with the emergency services sector has allowed EBY to build a level of experience that allows us to connect with our clients and develop an unparalleled understanding when communicating messages to their audiences. By identifying the specific marketing insights that illuminate the challenges our clients face, we have successfully provided unique and innovative solutions to meet our clients' objectives. Our approach works in several... --- ### The power of marketing through sponsorship > In today’s new sales world, where soft selling rules, having more soft selling avenues to explore, can help businesses thrive. Read more. - Published: 2022-11-28 - Modified: 2023-02-18 - URL: https://www.ebydesign.co.uk/news-n-stuff/the-power-of-marketing-through-sponsorship/ - Content: Insights Sponsorship is a marketing tool not always considered as a “go to” strategy, with many organisations unfamiliar as to what’s involved, or what the benefits are.   But in today’s new sales world, where soft selling rules, having more soft selling avenues to explore, can help businesses thrive. What is Sponsorship? Sponsorship uses a much softer, passive approach to selling.   Rather than market its own products or services directly, sponsorship allows a brand to promote itself through an association with an external entity.   The key is that it is something they know their customers/prospects care about.   In return for this support, logos, slogans etc. can be displayed on merchandise, or anything else visual, showcasing the sponsor.   As association between the sponsor and the sponsored party increases, brand recognition builds, elevating sales opportunities, giving a competitive advantage to the sponsor. The sponsored party could be a specific person, group of people, charity or event and support could be through one of four ways: financial, “in-kind” aka a “contra deal”, media, or promotional partnerships. 1 Financial sponsorship A straightforward cash transaction where the sponsoring parties offers financial support to a cause, to help them to function and succeed in what they do. 2 In-kind (Contra deal) sponsorship The provision of non-financial assets (i. e. no money changes hands). For example: equipment, clothing, food, accommodation, products, entertainment, or transport. 3 Media sponsorship Media sponsors pay for advertising that helps promote the sponsored party, such as, setting up a media event, purchasing advertising space on the... --- ### How to get the most out of your marketing during economic uncertainty > Talk of economic downturn alongside rising living costs is fuelling fears of a recession, which naturally leads to caution and pessimism. Read more. - Published: 2022-11-28 - Modified: 2023-02-18 - URL: https://www.ebydesign.co.uk/news-n-stuff/how-to-get-the-most-out-of-your-marketing-during-economic-uncertainty/ - Content: Insights There’s no denying the current financial market has got people worried. Talk of economic downturn alongside rising living costs is fuelling fears of a recession, which naturally leads to caution and pessimism. In contrast to the prevailing optimism as we initially emerged from the pandemic, knee-jerk reactions can result in spending cuts and postponement of growth plans, often to the further detriment of the overall economic picture. This has been exacerbated by recent news of the Government’s plans to launch a campaign asking businesses to cut their prices to customers, using ‘money they would otherwise spend on marketing’. While the campaign detail has yet to be revealed, the comments from the new cost of living tsar, David Buttress, have already sparked considerable debate. Encouragingly, business reaction seems to largely reject the notion that marketing should take the budgetary hit, serving instead to highlight the value of promotional activity – and particularly during a downturn. And while we agree that marketing shouldn’t be the sacrificial lamb here, it is always worth reviewing marketing spend to make sure it’s being targeted wisely. Mark McDonagh, EBY Client Services Director, said: “The Government advice is unhelpful and ill-advised as it completely overlooks how integral marketing activity is to the success of most companies. However, reviewing marketing spend and interrogating its return, effectiveness and overall value to the business is something we’d always advise companies to do. ” The importance of marketing in a recession No matter what is happening in the economy, or what your... --- ### Why flexibility is vital for marketing in 2022. > If the past two years have taught us anything, it is the need to be flexible in our approach to how we do business. Learn more. - Published: 2022-11-28 - Modified: 2023-02-18 - URL: https://www.ebydesign.co.uk/news-n-stuff/why-flexibility-is-vital-for-marketing-in-2022/ - Content: Insights If the past two years have taught us anything, it is the need to be flexible in our approach to how we do business. In broader terms, this has led to changes in where employees work, how products and services are sold, rapid changes in demand from consumers and seismic shifts in how people engage with organisations. Alongside this are the challenges of supply chains, staff availability and the ever-changing Government-led regulations. Flexibility for marketing The requirement to be flexible now runs through every part of business and it is something marketing departments have had to deal with more than most across this ever-changing landscape. As the effects of the pandemic continue to ripple through business, 2022 will see the need for this level of flexibility to remain high. So today, marketing departments should be building flexibility into their plans for the coming year to prepare to face this unpredictable world. What does this look like in practice? It can start with campaigns. While a perfectly crafted campaign calendar, created before the year begins, is every marketer’s dream, is there the ability to amend, pause, or move activity quickly? With a predominantly digital campaign, this is more straightforward to do, but if traditional media forms part of the plan, has this flexibility been considered? The pandemic will still impact events and exhibitions in 2022. International travel is difficult and decisions made at boardroom level are intended to minimise risk for staff. Both will affect participation and attendance. So, if events... --- ### What is marketing automation? > A conversation that keeps cropping up with our customers revolves around marketing automation platforms and sales engagement. Read more. - Published: 2021-11-22 - Modified: 2023-02-18 - URL: https://www.ebydesign.co.uk/news-n-stuff/what-is-marketing-automation/ - Content: Insights A conversation that keeps cropping up with our customers revolves around marketing automation platforms and sales engagement. From the basics such as what are they, through to questions around which platform they should use and how can they generate a respectable ROI. These platforms are now a vital tool for many organisations. To give an idea of the scale and growth in usage, according to Gartner, the B2B marketing automation market grew 15% in 2020 and was valued at $2. 1 billion. With this increasing importance, impact and demand, alongside the reduction in barriers to entry EBY has recently hired our first specialist to manage the automation needs for our customers. Having the skills in-house means we can offer bespoke support to our clients on whatever platform they are using. This can be very light-touch/ad-hoc support, through to staff being embedded and becoming an extension of a client’s teams. This introduction of on-tap support means that our clients generate better performance results and ultimately increase their ROI, which is the goal of all automation platforms. What is automation software? Marketing automation platforms are designed to automate marketing tasks, eliminating repetitive jobs such as repeat email sends. They are also used to create automated contact sequences to nurture the relationship with prospects and customers. These sales engagement sequences can be triggered by actions including button clicks, form completions, visits to website pages, time spent on websites and engagement with social media content. The only caveat is that users must have permission to contact... --- ### 8 out of 10 businesses have failed to improve cybersecurity since COVID. > EBY has partnered with a cyber security expert, OmniCyber Security to assess the level of security organisations currently have. Learn more. - Published: 2021-10-15 - Modified: 2023-02-18 - URL: https://www.ebydesign.co.uk/news-n-stuff/8-out-of-10-businesses-have-failed-to-improve-cybersecurity/ - Content: Insights Nobody needs reminding that during the last 18 months there has been a monumental shift in how vital tech is for businesses. The necessity for the UK workforce to take to the kitchen tables and spare rooms in March 2020 and its ongoing impact on the work environment, has seen a massive acceleration in the digital transition. No business has been untouched by that shift and many are still contemplating what the future vision should be for their tech provision. While the initial rush to get employees’ tech working in private homes may be in the past, many continue to work from home as part of their normal working week. The infrastructure, in most cases, is working perfectly well, but one area of operations that is continually overlooked is cybersecurity. By their nature, home networks haven’t been developed with the same security considerations as business networks. Added to the ongoing significance of data security that all firms face, then it’s surprising how little awareness there is around the impact of security breaches. Some of the figures that emerged from a recent UK Government survey are truly eye-opening: Breaches have increased in the last year for large and medium businesses – Four in ten businesses (39%) and a quarter of charities (26%) report having cybersecurity breaches or attacks in the last 12 months. This is higher among medium sized businesses (65%) and larger businesses (64%). Businesses are experiencing attacks at least weekly. Among those that have identified breaches or attacks, around... --- ### How to get the most out of your agency > Whether selecting a new or existing marketing agency. There are plenty of opportunities for you to increase the value and quality of the work they produce. - Published: 2021-10-04 - Modified: 2023-02-18 - URL: https://www.ebydesign.co.uk/news-n-stuff/how-to-get-the-most-out-of-your-agency/ - Content: Insights You may have just selected your new marketing agency, or you may have been working with them for a while. Either way, there are plenty of opportunities for you to increase the value and quality of the work they produce. However, it’s not a one-way street. The responsibility for success sits with both the agency and the client. We’ve outlined a few of our top tips to follow that will deliver your business better results when working with an external agency. The brief This should be the starting point for all of the work placed with your agency. We’ve seen all types of briefs, from a ten-page document and presentation, to a three-line message on WhatsApp. But however it’s delivered, it must be clear and concise and outline what you are trying to achieve. Poor briefs are often vague, loose and worse still, often lead to evolving requirements. This is never good, as the response will miss the mark, as the focus is lost as the goal-posts move. Where possible, insights into your customers should be communicated in your brief. This is one of the cornerstones of a briefing document and is referred to constantly as the creative process develops. It focuses the creative and with robust insights informing the direction of the work, it stops assumptions and individual opinion diverting the response. The briefing stage is your opportunity to outline what you like, what have been the inspirations and what the competition is doing. It also gives the agency... --- ### Good design will make your event work harder > What role does design play in making events and exhibitions work hard and deliver a return on investment for your brand? Read more. - Published: 2021-09-08 - Modified: 2023-02-18 - URL: https://www.ebydesign.co.uk/news-n-stuff/good-design-will-make-your-event-work-harder/ - Content: Insights With trade shows still playing an essential role in many organisations’ marketing calendars, what role does design play in making them work hard and deliver a return on investment for your brand? Trade shows burn through resources like no other marketing tool. There is the initial investment in floor space, production costs, promotional items, and organisational time. Then, finally, there is the necessity of having staff members on the stand for days at a time. However, if your stand is designed well, you can walk away with a stack of hot leads and oven-ready deals. Based on our 20 years of experience, here are our top five recommendations to follow to generate the very best return. Consistency First off is being consistent. As guardians of many clients’ brands, there is nothing we like more than being consistent and adhering to guidelines, but exhibitions stands can present a challenge, as guidance for show graphics are often missing from brand guidelines. So you need designers who can interpret the guidelines (or add to them) to create the design. It’s not just the stand that needs to be considered. The consistency needs to run through everything produced in support of the event. Pre and post communications, website pages, presentations, email campaigns, direct mail pieces, invites, staff clothing and promotional items. All these elements work together to create a seamless experience. To elevate your event further, you could create an overarching theme. This could use the overall show theme as an inspiration, or a... --- ### Design – the unsung hero of advertising > Why is design the unsung hero in advertising campaigns? In this blog, we tell you why it is and how to stop making obvious mistakes. Read more. - Published: 2021-08-13 - Modified: 2023-02-18 - URL: https://www.ebydesign.co.uk/news-n-stuff/design-the-unsung-hero-of-advertising/ - Content: Insights Design – the unsung hero of advertising. Good design is the unsung hero of the creative advertisements we encounter every day. It might be the creative idea that steals the glory, wins the awards and is recalled years down the line, but it’s the solid foundation of design that gives it the platform to shine. Advertisements, whether online, broadcast or printed media are often the most visible face of your business. When they work well they can increase awareness and drive sales. But this visibility comes with a responsibility. It’s easy to be tripped up and make some simple mistakes that can have a detrimental impact on the performance of the campaign and importantly, the reputation of your brand. Today, anyone can easily create advertisements for their business and push them out to the world on several platforms. However, it’s even easier to make them look like they were created in ten seconds without any forethought or obvious design considerations.   So, what elements of design should be taken into account when creating that all-important messaging? These are a few pointers from EBY, based on our experience of creating adverts for the last twenty years. The basics It’s not hard to spot ads that have been created by a member of the sales team who last used Photoshop while they were at college.   Consume any B2B media and these are not only common, but very obvious. There are plenty of tell-tale signs. They’ll have no margins, use pixelated logos, stretched... --- ### Brochures and catalogues – the original kings of content > Brochures are still the king on content, but they come in more formats than you think. Find out how we can supercharge your sales material. Learn more. - Published: 2021-08-04 - Modified: 2023-02-18 - URL: https://www.ebydesign.co.uk/news-n-stuff/brochures/ - Content: Insights When we are approached to develop a brochure or catalogue, be it digital or printed, usually it’s an indicator that the need is one of content beyond a simple sales tool, but a brochure is often the easiest way to explain this need and have something relatively straightforward to show at the end of the process. You see, brochures and catalogues are one of the few tactics which can support pretty much all marketing touchpoints and any integrated marketing strategy. Our clients instinctively know this. The value we deliver comes on how we insert them into the customer journey and make them useful in digital, as well as face to face or retail environments; that we bring our creative and strategic experience to bear so they are not only the backbone of a sales toolkit, but will also provide a library of content that can be used interactively. Two examples of how this can be done is by using video or by making a brochure or catalogue ‘shoppable’. The key, as with ‘everything marketing’, is to understand the customer behaviour and deliver something that suits. Here are some ideas on how you can make the most of brochures and catalogues by thinking beyond the printed page. Create awareness of your product, services and brand This might seem obvious but catalogues and brochures are excellent for building brand trust. To do this, it is important that it has a distinct brand identity. If you don’t have brand guidelines, then allowing for... --- ### 7 seconds that will make or break your product > Clever, attractive packaging can often be the difference between the success and failure of a product. How do you maximise sales? Read more. - Published: 2021-06-22 - Modified: 2023-02-19 - URL: https://www.ebydesign.co.uk/news-n-stuff/7-seconds-that-will-make-or-break-your-product/ - Content: Insights Clever, attractive packaging can often be the difference between the success or failure of a product. In a retail environment, brands have, on average, just 7 seconds to capture a potential customer's attention. In that time, your packaging needs to do a lot of work. It must create recognition of your brand, communicate the product's features and benefits, and stand out from the competition. If that seems like a big ask, it barely touches the surface of what's required or reflects the effort needed to create good packaging design. For more than 20 years, we've been designing product packaging at EBY and we know how important it is to get it right. Do it well and your product will fly off the shelves. Get it wrong and it will end up in bargain bins and dusty storerooms. So, what do you need to consider to maximise the sales of your products? Here are our top five tips for you to consider: Top 5 things to consider Protection The very first requirement any packaging has to do is protect your product. Anything we design has to protect and contain your product during the whole distribution process. With a solid product, an industrial tool or kitchen utensil, for example, this is pretty straightforward for a designer that's experienced in cardboard engineering.  Another issue is that products can often be handled by customers again and again, so packaging needs to be durable, as products in tired packaging won't sell. However, with food, drink,... --- ### Brand design, visual identity and logos - what are they? > Is your business more than a pretty logo? Find out how you can set yourself apart from the competition with a strong brand identity. - Published: 2021-06-15 - Modified: 2023-02-18 - URL: https://www.ebydesign.co.uk/news-n-stuff/brand-design-visual-identity-and-logos-what-are-they/ - Content: Insights There are an awful lot of ways to confuse a client when you start talking about brand and identity. As an agency, we might be obsessed by their differences, but often, our clients don’t really care about the semantics. While this blog implies that these concepts are different, and they are, we always explain them as working together as the strategy and visual execution of the strategy – it’s hard to have a strong identity without brand strategy to anchor it, and you can’t have a great brand without a visual identity. So, after all the hard work researching, pulling out the insights, doing consumer profiles and getting to a value proposition and strategy, why do so many businesses jump straight to the logo and go forth into the sunset without a visual identity? The logo Don’t get us wrong, the logo is a vital visual representation of your business and brand. It separates you from competitors, creates a professional visual presence and links everything together. So we will always give its development careful consideration, whether through focus group testing, workshops or simply by immersing ourselves in your business in the cause of its development. But a logo on its own is not a brand and a brand will not come to life without a visual identity. If nothing else, don’t skip doing the visual identity Even if your organisation does not have the resources to create a full strategy piece and a set of guidelines, that if printed would... --- ### 40% improvement in client website performance > Recent updates improved our clients' website performance by up to 40%. That's pretty impressive. Find out how we did it here. - Published: 2021-06-04 - Modified: 2023-02-18 - URL: https://www.ebydesign.co.uk/news-n-stuff/40-improvement-in-client-website-performance/ - Content: Insights We are always looking at ways to improve the performance of our clients’ websites. This type of work is typically carried out at an individual site level, but we’ve been able to do something a little different over the past few weeks. At no additional cost to our clients, we’ve delivered an update that has seen a performance improvement across dozens of the WordPress sites we host. The results have been impressive, with load times reduced by up to 40% in some cases. With speed and loading times being a vital SEO metric to improve already efficient sites by that sort of percentage is pretty impressive and will have a positive impact on search results. We appreciate that most clients are just happy to see the improvement and let us get on with the job, but for those technically minded amongst you, wanting to know what we’ve done involves our utilisation of Memcached to overcome the problems faced by large data caches. What is Memcached? Memcached is a general-purpose distributed memory caching system. It is often used to speed up dynamic database-based websites by caching data and objects in RAM, to reduce the number of times an external data source must be read. Memcached is free and open-source software with a revised BSD license. It might sound simple, however, it takes a little knowledge to implement correctly. The improvements that are enabled by it include: - Verification of the integrity of the system/source code of the website. - Update to the most... --- ### We are a Staffordshire Ambassador. > We are very proud to announce that EBY has been accepted as a member of the Staffordshire Ambassadors programme. Find out what that means to us. - Published: 2021-06-03 - Modified: 2023-02-19 - URL: https://www.ebydesign.co.uk/news-n-stuff/we-are-a-staffordshire-ambassador/ - Content: News We are very proud to announce that EBY has been accepted as a member of the Staffordshire Ambassadors programme. While we have clients located across the UK and Europe, we are very much part of the local business community here in Tamworth, Staffordshire, so it’s an honour to be involved. Our invitation to this new programme gives us the opportunity to continue that ongoing relationship on an even larger scale and have a real positive impact. Represented by Mark McDonagh, our Business Development Director, we will be supporting the initiative and playing an active role in making it a success over the coming months. The purpose of the Ambassadors programme is to connect businesses, organisations and individuals across the county, creating a powerful network of voices to promote Staffordshire to national and international audiences. The objective is to ensure Staffordshire is put firmly on the map and recognised by the people who can make change happen. Then, through the collective clout of the Ambassador network, it will deliver more investment, more business and more visitors, creating a more successful economy for the county. We can’t wait to get started! Local to Tamworth? Then please get in touch to find out how we could help you. --- ### Performance advertising or brand advertising. What's most important? > Is performance marketing or brand marketing is more important. If only the answer were straightforward, but here’s our take on it. - Published: 2021-06-03 - Modified: 2025-03-24 - URL: https://www.ebydesign.co.uk/news-n-stuff/performance-advertising-or-brand-advertising-whats-most-important/ - Content: Insights A question that comes up a lot in conversations with clients is whether performance marketing or brand marketing is more important. If only the answer were straightforward, but here’s our take on it. Why does performance marketing work? Performance marketing has grown exponentially over the past 15 years. Today it accounts for a large proportion of the £16. 5bn digital ad spend in the UK. There are excellent reasons for this too. When combined with robust analytics, the accountability of data-driven digital advertising provides a clear insight into the performance of the advertising activity. Every pound spent can be tracked and monitored, following a customer’s journey from the very first digital impression through to purchase and beyond. With that level of detailed insight, every stage of the journey can be optimised such as the type of ad served, the most efficient time of day, the most effective colour for call-to-action buttons, and even the highest converting payment method. The level of transparency and accountability it brings is not only loved by marketing professionals but also the c-suite and business-owning cheque payers, that rightly demand to see a return on every pound spent. Something that more traditional advertising has often fallen short of doing. With endless targeting opportunities, particularly those offered by social media platforms such as Facebook, the rise of programmatic campaigns and attribution modelling, why would advertisers want to use any other form of messaging? Saturation point? There is evidence that we are beginning to reach a saturation point regarding the number... --- ### What is design? > What is Design? EBY gives our definition of what it means in the real world and how good design can have a positive impact on your business. - Published: 2021-05-25 - Modified: 2025-03-24 - URL: https://www.ebydesign.co.uk/news-n-stuff/what-is-design/ - Content: Insights What is design? We use the word “design” to describe a lot of what we do here at EBY and in this, the first of a series of blogs, we outline what design really means. We use the word “design” to describe a lot of what we do here at EBY. However, a six-letter word can’t even begin to explain the range of work we do to meet the needs of our clients. What is the definition of design and what impact does it have on business? Design has always been an easy catch-all word to describe what agencies in our world do, but when you take a step back and evaluate the question “what is it we are trying to achieve” and “how do we achieve it”, what is the real answer? Herbert Simon, the American economist who pioneered a lot of what we talk about business today, summed it up as:  "Everybody designs who devises courses of action aimed at changing existing situations into preferred ones. " Herbert Simon, 1969 And for commercial designers in marketing, such as ourselves, “changing existing situations into preferred ones” typically relates to selling more, whether that is a physical product or a service. Over a series of blogs, we will take a deeper dive into each of the design pillars and how we use particular specialisms to help businesses meet their objectives. There will be examples of great work, testimonials from customers, and ideas around how these can positively impact your business’s performance. The topics we’ll cover include: Brand identity The look and feel of a brand, the visual embodiment of its personality, logos, colours imager guidelines. Design is vital as it works as a framework and creates... --- ### Refer a friend. EBY's referral programme > Is there someone you know that would value a conversationwith EBY about marketing? Introduce them to EBY and as a 'thank you' you'll get a £50 gift card. - Published: 2021-05-13 - Modified: 2025-03-24 - URL: https://www.ebydesign.co.uk/news-n-stuff/refer-a-friend-ebys-referral-programme/ - Content: News £50 for every new contact* There is nothing better than getting a glowing referral that starts a conversation that ultimately leads to a new piece of business. It’s what all businesses want. We also know the value of these referrals, so that’s why we are saying “thank you” by rewarding anyone that introduces us to a new customer with a £50 gift card or a donation to charity. If you have someone in your list of contacts who would value a conversation about marketing – from high-level strategy to website development, through to general design of brochures, packaging or social media content, then let us know. The process is straightforward; pass on the details of your contact, let them know we’ll be in touch and we’ll do the rest. If that leads to paid work with a value of £500 or more, we’ll be sending you a gift card or donating. And the best thing is there is no limit to how many leads you can send, you’ll get a reward every time, as long as EBY aren’t already in communication with them or they are an existing client. To help you in your conversations with these potential customers please refer to our Case Studies section – include this link and they can see some of the work we have delivered to our existing customers. One last thing – we’d love to do the same for you, so if there is anyone we can introduce you to, let us know! ... --- ### 90% of B2B decision-makers think sales communications have changed for good. What can you do to adapt? > 90% of B2B decision-makers think sales communications have changed for good. What can you do today to adapt? Here are our top five tips. - Published: 2021-04-22 - Modified: 2025-03-24 - URL: https://www.ebydesign.co.uk/news-n-stuff/90-of-b2b-decision-makers-think-sales-has-changed-for-good/ - Content: Insights The shift to digital communications during the pandemic has been a challenge for almost every manufacturing and engineering sales and marketing department and it’s not over yet. Organisations must continue to adapt to the environment as the new working landscape emerges post-COVID. Reports by McKinsey show just how seismic this shift has been. More importantly, it looks like the landscape has changed for good. Back in March 2020, the full implications of the first lockdown were yet to be known and survival was the initial concern aired in many boardrooms. However, adaptability has been one of the key characteristics of the UK economy and adapt it did over the rest of the year. Leading the digital evolution was the move to video calls, but evidence of the impact of digital uptake shows the changes have been much deeper than anyone could have predicted. The headlines Headline figures from McKinsey showed the following: 70% of prospect engagements are now remote or digitally self-served. 80% of customer engagements are now remote or digitally self-served. Over 75% of buyers and sellers now prefer digital self-serve and remote human engagement over face-to-face interactions. Only 20% of B2B buyers say they hoped to return to in-person sales where face to face selling was the norm. Almost 80% of customer prefer this too. 52% drop in face-to-face sales. 75% of UK B2B decision-makers think these new ways of selling are effective -a figure which increased 17% during 2020. The shift happened in such a condensed period... --- ### 5 ways to get event-ready. > As exhibition dates start to be confirmed, find out how you can make the most out of your next event in 5 easy steps. Get event-ready now. - Published: 2021-04-13 - Modified: 2023-02-19 - URL: https://www.ebydesign.co.uk/news-n-stuff/5-ways-to-get-event-ready/ - Content: Insights One of the sectors to have suffered the most over the last 12 months is the event sector. Vital for so many businesses, the lack of face-to-face meetings at conferences, trade shows and exhibitions has impacted the hosts and the support industry, as well as the thousands of exhibitors. However, there is positive news on the horizon as events begin to be confirmed later in the year. From our perspective here at EBY, exhibitions such as The Emergency Services Show, UK Construction Week and Advanced Engineering will see some of our partners return to live events for the first time in over 12 months, but what can you do now to be event-ready? 1 Book your space early Many exhibitions are now confirming dates for later in the year. Show floor-plans may be slightly different to adhere to safe social distancing, which may affect availability, so the earlier you book, the better location you can secure. Questions to ask include, where are your partners' stands, where are your competition, where are the entrances and where is the food! There is nothing worse than being at the quiet end of the show, so book as early as possible and ensure the best location for your stand. 2 Speaker slots You've got your stand sorted; the next thing to do is to start making the event work even harder for you. Many events have a guest speaker programme and this is an excellent way of raising your profile and getting your message... --- ### Are you ready for the recovery? > Is your marketing team ready to take advantage of the UK economic recovery? Do you have the in-house resource and skills? Read more and find out. - Published: 2021-04-07 - Modified: 2023-02-19 - URL: https://www.ebydesign.co.uk/news-n-stuff/are-you-ready-for-the-recovery/ - Content: Insights Now that we are finally coming to the end of the tough restrictions, there is cautious optimism throughout the UK, but what does that mean for marketing departments? As roadmaps are outlined and vaccines delivered, there is increasing confidence that business can begin its journey back to something reflecting normality. While headlines talk of massive pent-up demands from consumers, there is also growing confidence in the business community that many sectors will reap the benefits of an improving economy. With all the evidence is pointing towards a steady recovery, is your business ready to take advantage? There is probably not a business in the country that hasn’t been affected by the pandemic. It’s been a tough time for many, with difficult decisions taken on staff numbers and future recruitment. While some businesses have thrived over the last 12 months, many more are waiting to kickstart their plans to take advantage of the improving economy. However, reduced headcount in teams, where marketing has often been the first departments to take a hit, and unfilled vacancies will make taking advantage of the improving economy more complicated than it could be. Have you got the in-house resource? Resource capacity is likely to be a challenge for many marketing departments. We’ve seen with some clients that there is a need to offer support and become an extension of the marketing team.  The external support EBY offers gives clients flexibility in terms of headcount capacity and access to specific skills for certain projects. Particularly where... --- ### EBY continues to grow. > EBY continues to grow with two new appointments. Oliver Carpi, Web Developer and Mark McDonagh, Business Development Director both join in April. - Published: 2021-04-06 - Modified: 2023-02-19 - URL: https://www.ebydesign.co.uk/news-n-stuff/eby-continues-to-grow/ - Content: News   We are delighted to announce the addition of two new members of the team here at EBY. Oliver Carpi joins us as our new Web Developer. In previous roles Oliver has worked with brands as varied as K-Tuin (Spain’s largest distributor of Apple products) and entertainment brand Pacha. EBY clients will start to benefit from his broad knowledge of digital design from early April as we continue to enhance our digital offer. Also starting in April is our new Business Development Director, Mark McDonagh. Mark’s experience cuts across agency, client-side and media; gained in roles such as strategic planner, client services and media-sales director. Working with our existing senior team, he’ll be responsible for delivering our growth strategy and continuing to build for the future, focusing on key sectors such as manufacturing, construction, professional services and emergency services – where we have a wealth of knowledge and proven track-record. Speak to us today to find out how we could help your business. --- ### To use an agency or not? > Agency or keep it in-house. We give you 10 answers to the age old question of whether to use a marketing agency or not? Read more. - Published: 2019-07-10 - Modified: 2023-02-19 - URL: https://www.ebydesign.co.uk/news-n-stuff/1226/ - Content: Insights Although our headline might seem counterproductive, our conversations across the board seem to mirror complex national and international trends for marketeers when deciding how best to put their marketing into action – in-house vs consultancy, in-house vs agency, or dare we say it... not at all. There will never be a one-size-fits-all solution but full-service agencies like us offer brands the flexibility to define the working relationship to suit its very own strategy, internal capabilities and KPIs. Examples of this flexibility is evident in our client base, which ranges from having dedicated teams to do everything required from a strategy, planning and creative perspective; to ad-hoc requests for a website build or the creation of a logo. If the choice is in your hands, we would recommend the following considerations to help you get the best from an agency relationship: 1. Have a marketing budget If the answer is “We don’t have a specific number in mind”, remember that we are aiming to help you reach specific goals and that recommendations are built with this in mind. After all, how can we forecast ROI without considering budget? 2. Value the ROI of marketing Don’t just take our word for it; it helps to do a bit of your own research, particularly for digital channels. G2 is a good a place to start as any. 3. Have strong & defined business goals Part of measuring ROI involves knowing what your key KPIs are. We can help define the marketing KPIs, but... --- ### 3 key advantages to using EBY as your marketing agency > While you may have considered building an in-house team, EBY can offer you a much wider range of skills and resources at much lower investment levels. - Published: 2017-06-21 - Modified: 2025-03-24 - URL: https://www.ebydesign.co.uk/news-n-stuff/3-key-advantages-to-using-eby-as-your-marketing-agency/ - Content: Insights Does your marketing deliver everything you want it to deliver? Are you effectively promoting your brand? Do you spend enough time on your clients? If the answer is no, you may want to consider some help to get the job done. Marketing is all about communicating value to prospective clients, keeping existing customers happy, promoting a brand, and building brand awareness. While you may have considered building or already have an in-house team, EBY can offer you a much wider range of skills and resources at much lower investment levels. Here are a few key advantages to using EBY: 1. EBY save you time Using EBY will save you time, leaving you to focus on other business matters. You will no longer have to worry about the intricacies of campaign delivery or project completion because we can do this for you. This can also translate to reduced costs, without negatively affecting the ultimate outcome of the campaign or marketing activity. A group of specialists will work on your account who can be assigned to a number of different projects at once. 2. EBY specialise in a variety of methods and tactics One of the major benefits of using an agency is the fact that an entire team can work on your campaign or project to ensure your goals are met. At EBY each team member brings different skills and background to the table, and ultimately becomes your marketing team. This allows us to employ a variety of marketing tactics and... ---